Head to head
ContentCal vs Crowdfire
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Crowdfire's social media app shut down in 2025, so this is here for the record rather than as a recommendation. In its day it leaned on content curation, surfacing articles and images to share, plus scheduling, light analytics, and the follower management it started life with as JustUnfollow.
- From
- $7.48 /mo
- Free plan
Bottom line
ContentCal and Crowdfire both cover the basics; the right one comes down to how you post.
Features compared
| Feature | ContentCal | Crowdfire |
|---|---|---|
| AI captions | Not assessed | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | No |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Crowdfire |
|---|---|---|
| Auto | Reminder | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Reminder |
| Auto | Auto | |
| YouTube | No | Auto |
| Google Business | Auto | No |
| WordPress | No | Auto |
Pricing
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Crowdfire
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 accounts, 10 scheduled posts per account
- Article and image curation, basic analytics
Plus
$7.48/mo billed annually
- $9.99/mo, $7.48 on annual (25% off)
- More accounts and scheduling, content curation
Premium
Popular$37.48/mo billed annually
- $49.99/mo, $37.48 on annual
- Bulk scheduling, deeper analytics, more accounts
VIP
$74.98/mo billed annually
- $99.99/mo, $74.98 on annual
- Most accounts, full analytics and curation
- Crowdfire's social media management product shut down in 2025 (widely reported as May 15, 2025). The figures here are its last-known plans, kept for reference; you can no longer subscribe.
- The brand has pivoted to a media site covering social media, Web3, and AI, and no longer offers scheduling, curation, or analytics.
- Flat, quota-bundled plans: Free plus Plus, Premium, and VIP, each with more accounts and scheduling than the last. Annual billing was 25% off.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Crowdfire
- Strong content curation, suggesting articles and images to share
- Mobile-first and simple to use
- Audience management roots from its JustUnfollow days
- Discontinued in 2025; you can no longer sign up
- No team collaboration or evergreen recycling
- Leaned on reminder publishing for Instagram
ContentCal vs Crowdfire: FAQ
- Is ContentCal or Crowdfire cheaper?
- Crowdfire starts at $7.48 per month, while ContentCal is quoted custom, so Crowdfire is the one with a public entry price.
- Does ContentCal or Crowdfire have a free plan?
- Crowdfire has a free plan; ContentCal does not.
- Which is better, ContentCal or Crowdfire?
- ContentCal is the stronger pick for most people, while Crowdfire is the better fit for a different setup. We don't score them; the right call comes down to how you post.