Is ContentCal or ContentStudio cheaper?

ContentStudio starts at $19 per month, while ContentCal is quoted custom, so ContentStudio is the one with a public entry price.

Does ContentCal or ContentStudio have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, ContentCal or ContentStudio?

ContentCal is the stronger pick for most people, while ContentStudio is the better fit for content marketers who want discovery and curation alongside scheduling. We don't score them; the right call comes down to how you post.

Head to head

ContentCal vs ContentStudio

Last updated 4 June 2026

ContentCal

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From: Custom
Free plan

Visit ContentCal

ContentStudio

ContentStudio is a scheduler with a content-discovery engine bolted on: it helps you find trending posts to share, write them with AI, recycle the evergreen ones, and publish to about a dozen networks. Flat plans run from $19 to $99 a month on annual billing, with no free tier.

From: $19 /mo
Free plan

Visit ContentStudio

Bottom line

ContentCal and ContentStudio both cover the basics; the right one comes down to how you post.

Features compared

Feature	ContentCal	ContentStudio
AI captions	Not assessed	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	No

Platforms compared

Network	ContentCal	ContentStudio
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Reminder	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	Auto	Auto
Telegram	No	Auto
WordPress	No	Auto

Pricing

ContentCal

ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

ContentStudio

Standard

$29 /mo

$19/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$29/mo, $19 on annual ($228/yr)
5 social accounts, 1 workspace, 1 user (no add-ons on this tier)
AI Studio (text, image, video), unlimited posting, content planner, analytics
Auto first comment, X threads and LinkedIn carousels, API and MCP access

Advanced

Popular

$69 /mo

$49/mo billed annually

Seats: 2
Accounts: 10
Scheduled posts: Unlimited

$69/mo, $49 on annual ($588/yr)
10 social accounts, 2 workspaces, 2 users (extra accounts $5, workspaces and users $10)
Adds social inbox, competitor analytics, evergreen post recycling, bulk CSV, RSS autoposting
Approval workflow, team collaboration, scheduled report exports

Agency Unlimited

$139 /mo

$99/mo billed annually

Seats: Unlimited
Accounts: 25
Scheduled posts: Unlimited

$139/mo, $99 on annual ($1,188/yr)
25 social accounts (extra at $5, with volume discounts), unlimited workspaces and users
Adds complete client management, EasyConnect, live training, priority support
White label, white-label reseller, and SSO available as add-ons

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom account limits, unlimited users, workspaces, and clients
Higher AI credits, SSO, full API access, white-label options
Dedicated account manager, migration and onboarding support

Flat, quota-bundled plans: each tier bundles social accounts, workspaces, and users. Standard has no add-ons (you upgrade to grow); Advanced and Agency let you buy extras at $5 a social account, $10 a workspace, and $10 a user. Agency Unlimited gives unlimited workspaces and users.
There's no free plan, only a 7-day full-suite trial, no card required.
Annual billing is up to 34% cheaper: Standard works out to $19 a month, Advanced $49, Agency Unlimited $99.
The AI Studio is credit-limited per plan (25,000 to 125,000 text credits, plus image and video credits a month). White label, white-label reseller, and SSO are paid add-ons on Agency Unlimited.
ContentStudio is also a content-discovery and blog-publishing tool, not just a scheduler, which shapes the price for what you get.
Prices are USD, read off the live pricing page by toggling monthly and yearly, and cross-checked against current third-party listings.

Pros and cons

ContentCal

Clean, approachable content calendar and content hub
Strong, simple approval workflows
Good team and client collaboration
Discontinued on 31 March 2023; no longer sold
Folded into Adobe Express, with a different shape and focus
Existing comparisons that still list it are out of date

ContentStudio

Content-discovery engine is a genuine point of difference
AI Studio for text, image, and video, plus evergreen recycling
Broad network list and a capable social inbox with AI replies
Flat, fairly priced plans with a la carte add-ons on the bigger tiers
No free plan, and AI is credit-limited per month
Standard locks you to one workspace and one user with no add-ons
No broad social listening or review management
Breadth means a learning curve if you only want basic scheduling

ContentCal vs ContentStudio: FAQ

Is ContentCal or ContentStudio cheaper?: ContentStudio starts at $19 per month, while ContentCal is quoted custom, so ContentStudio is the one with a public entry price.
Does ContentCal or ContentStudio have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, ContentCal or ContentStudio?: ContentCal is the stronger pick for most people, while ContentStudio is the better fit for content marketers who want discovery and curation alongside scheduling. We don't score them; the right call comes down to how you post.