Head to head
Cloud Campaign vs Metricool
Last updated 4 June 2026
vs
Cloud Campaign is a white-label scheduler built specifically for agencies: a brand workspace per client, unlimited users, client portals, content recycling, and AI, with the whole thing rebrandable as your own. Plans run from $41 a month on annual billing, priced by workspace.
- From
- $41 /mo
- Free plan
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Bottom line
Cloud Campaign and Metricool both cover the basics; the right one comes down to how you post. Cloud Campaign is the stronger pick for Agencies managing social for many clients under their own brand; choose Metricool for Analytics-led marketers who want organic and paid in one report.
Features compared
| Feature | Cloud Campaign | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Cloud Campaign | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Analytics |
| WordPress | No | Auto |
Pricing
Cloud Campaign
Freelancer
$49 /mo
$41/mo billed annually
- Seats
- Unlimited
- Accounts
- 7
- Scheduled posts
- Unlimited
- $49/mo, $41 on annual
- 1 brand workspace (extra at $49/mo), unlimited users, 7 social accounts per client
- White-label dashboard, AI captions, content library
Team
Popular$199 /mo
$165/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199/mo, $165 on annual
- 5 brand workspaces (extra at $29/mo), unlimited users and social accounts
- Approval workflows, client portals, client reports
Agency
$299 /mo
$249/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299/mo, $249 on annual
- Many brand workspaces (extra at $35/mo), unlimited users and social accounts
- Custom domain white-label and dedicated onboarding
- Flat plans by brand workspace, which is Cloud Campaign's word for a client. Users are unlimited on every plan (your team and your clients), and you add workspaces as you grow: extra workspaces are $49 a month on Freelancer, $29 on Team, and $35 on Agency.
- White-label is included free on all plans; a custom domain comes on Agency.
- There's no free plan, only a 14-day trial.
- Annual billing is two months free: Freelancer works out to $41 a month, Team $165, Agency $249.
- Prices are USD, read off the live pricing page.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Pros and cons
Cloud Campaign
- Free white-label on every plan, custom domain on Agency
- Unlimited users and client logins included
- Brand workspaces, client portals, and clean client reports
- Recycling plus AI captions and images
- No engagement inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Network list is the core handful plus Google Business
- Priced and built for agencies, not individuals
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Cloud Campaign vs Metricool: FAQ
- Is Cloud Campaign or Metricool cheaper?
- Metricool is cheaper to start, from $20 against $41 for Cloud Campaign. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Cloud Campaign or Metricool have a free plan?
- Metricool has a free plan; Cloud Campaign does not, though it offers a 14-day trial.
- Which is better, Cloud Campaign or Metricool?
- Cloud Campaign is the stronger pick for agencies managing social for many clients under their own brand, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.