Head to head

Buffer vs SocialBu

vs

The simplest way to schedule a few accounts, and the cheapest entry if you only run one to three channels.

From
$5 per channel / mo
Free plan

SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.

From
$16 /mo
Free plan

Bottom line

Buffer and SocialBu both cover the basics; the right one comes down to how you post. Buffer is the stronger pick for Solo creators; choose SocialBu for Small businesses and agencies who want scheduling plus automation.

Features compared

FeatureBufferSocialBu
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsPartialYes
Bulk uploadNoYes
Evergreen recyclingNoPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNot assessed

Platforms compared

NetworkBufferSocialBu
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoAuto
MastodonAutoAuto
RedditNoAuto

Pricing

Buffer

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 channels
  • 10 scheduled posts per channel

Essentials

Popular
$6 per channel / mo

$5/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $6 per channel/mo, $5 on annual
  • Analytics
  • Engagement tools

Team

$12 per channel / mo

$10/mo billed annually

Seats
Unlimited
Accounts
1
Scheduled posts
Unlimited
  • $12 per channel/mo, $10 on annual
  • Unlimited team members
  • Approvals
  • Priced per channel: the headline $6 / $12 is for a single channel and scales with how many you connect.
  • Volume discount lowers the per-channel rate above 10 channels (down to $1-$2 per channel at 51+).
  • Annual billing saves about two months, so a channel works out near $60 / $120 per year.

SocialBu

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 social accounts
  • 10 lifetime posts
  • For trying SocialBu out

Standard

$19 /mo

$16/mo billed annually

Seats
4
Accounts
12
Scheduled posts
800
  • $19/mo, $16 on annual
  • 12 social accounts, up to 4 team members, 800 posts a month
  • Automations, bulk import, visual calendar, AI content

Super

Popular
$59 /mo

$49/mo billed annually

Seats
8
Accounts
30
Scheduled posts
Unlimited
  • $59/mo, $49 on annual
  • 30 social accounts, up to 8 team members, unlimited posts
  • Adds analytics, approval workflows, social listening, more automations and AI

Supreme

$199 /mo

$166/mo billed annually

Seats
20
Accounts
150
Scheduled posts
Unlimited
  • $199/mo, $166 on annual
  • 150 social accounts, up to 20 team members
  • 400 automations, advanced reporting, more listening and AI credits
  • Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
  • Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
  • AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
  • Custom plans are available for agencies and large teams.
  • Prices are USD, read off the live pricing page.

Pros and cons

Buffer

  • Clean, fast interface
  • Cheapest entry for one to three channels
  • Widest network list, including Bluesky and Mastodon
  • Genuinely useful free plan
  • Per-channel pricing adds up quickly
  • No CSV bulk upload
  • No evergreen recycling
  • Analytics are basic

SocialBu

  • Real automation: RSS, webhooks, and auto-replies
  • AI content and image generation plus a social inbox with reviews
  • Twelve networks, including Reddit, Mastodon, and Bluesky
  • Affordable, with a free plan and a clear annual discount
  • Listening and richer automations are on the higher plans
  • Recycling is automation-based, not a category engine
  • Lightly documented company
  • Standard caps monthly posts at 800

Buffer vs SocialBu: FAQ

Is Buffer or SocialBu cheaper?
Buffer is cheaper to start, from $5 against $16 for SocialBu. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Buffer or SocialBu have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Buffer or SocialBu?
Buffer is the stronger pick for solo creators, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.