Head to head
Buffer vs Cloud Campaign
Last updated 4 June 2026
The simplest way to schedule a few accounts, and the cheapest entry if you only run one to three channels.
- From
- $5 per channel / mo
- Free plan
Cloud Campaign is a white-label scheduler built specifically for agencies: a brand workspace per client, unlimited users, client portals, content recycling, and AI, with the whole thing rebrandable as your own. Plans run from $41 a month on annual billing, priced by workspace.
- From
- $41 /mo
- Free plan
Bottom line
Buffer is the pick for solo creators, and it's the only one of the two with a free plan. Cloud Campaign fits agencies managing social for many clients under their own brand better, and it adds evergreen recycling and bulk upload that Buffer leaves out.
Buffer starts cheaper, $5 per channel / mo against $41 a month for Cloud Campaign. They bill on different units, so the real gap depends on how much you run. Buffer brings social inbox that Cloud Campaign skips, while Cloud Campaign has evergreen recycling Buffer doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Buffer has a free plan; Cloud Campaign doesn't, though it offers a 14-day trial.
- Buffer starts at $5 per channel / mo, Cloud Campaign at $41 a month.
- Buffer posts to 11 networks, Cloud Campaign to 7.
- Only Buffer reaches YouTube, Threads, Bluesky, and Mastodon.
- Buffer has social inbox; Cloud Campaign doesn't.
- Buffer has link in bio; Cloud Campaign doesn't.
- Cloud Campaign has evergreen recycling; Buffer doesn't.
- Cloud Campaign has bulk upload; Buffer doesn't.
Features compared
| Feature | Buffer | Cloud Campaign |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Partial | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Buffer | Cloud Campaign |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 channel
- $6/mo~$5/mo annual
- 9 channelsTypical
- $54/mo~$45/mo annual
Cheapest plan: Essentials.
No free plan; 14-day trial.
- Cheapest paid plan
- $41/mo
Whole-plan price; it doesn't scale per unit.
Buffer
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 channels
- 10 scheduled posts per channel
Essentials
Popular$5/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $6 per channel/mo, $5 on annual
- Analytics
- Engagement tools
Team
$10/mo billed annually
- Seats
- Unlimited
- Accounts
- 1
- Scheduled posts
- Unlimited
- $12 per channel/mo, $10 on annual
- Unlimited team members
- Approvals
- Priced per channel: the headline $6 / $12 is for a single channel and scales with how many you connect.
- Volume discount lowers the per-channel rate above 10 channels (down to $1-$2 per channel at 51+).
- Annual billing saves about two months, so a channel works out near $60 / $120 per year.
What it really costs
Buffer charges per channel, so the headline price is for one. Here is the monthly cost as you connect more, with the 9-channel row marked as a realistic setup.
| channels | Essentials | Team |
|---|---|---|
| 1 | $6/mo | $12/mo |
| 3 | $18/mo | $36/mo |
| 5 | $30/mo | $60/mo |
| 9Typical | $54/mo | $108/mo |
| 10 | $60/mo | $120/mo |
| 25 | $120/mo | $180/mo |
| 50 | $195/mo | $255/mo |
Monthly billing. Volume discounts lower the per-channel rate at higher counts. Annual billing takes about 2 months off.
Cloud Campaign
Freelancer
$41/mo billed annually
- Seats
- Unlimited
- Accounts
- 7
- Scheduled posts
- Unlimited
- $49/mo, $41 on annual
- 1 brand workspace (extra at $49/mo), unlimited users, 7 social accounts per client
- White-label dashboard, AI captions, content library
Team
Popular$165/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199/mo, $165 on annual
- 5 brand workspaces (extra at $29/mo), unlimited users and social accounts
- Approval workflows, client portals, client reports
Agency
$249/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299/mo, $249 on annual
- Many brand workspaces (extra at $35/mo), unlimited users and social accounts
- Custom domain white-label and dedicated onboarding
- Flat plans by brand workspace, which is Cloud Campaign's word for a client. Users are unlimited on every plan (your team and your clients), and you add workspaces as you grow: extra workspaces are $49 a month on Freelancer, $29 on Team, and $35 on Agency.
- White-label is included free on all plans; a custom domain comes on Agency.
- There's no free plan, only a 14-day trial.
- Annual billing is two months free: Freelancer works out to $41 a month, Team $165, Agency $249.
- Prices are USD, read off the live pricing page.
Pros and cons
Buffer
- Clean, fast interface
- Cheapest entry for one to three channels
- Widest network list, including Bluesky and Mastodon
- Genuinely useful free plan
- Per-channel pricing adds up quickly
- No CSV bulk upload
- No evergreen recycling
- Analytics are basic
Cloud Campaign
- Free white-label on every plan, custom domain on Agency
- Unlimited users and client logins included
- Brand workspaces, client portals, and clean client reports
- Recycling plus AI captions and images
- No engagement inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Network list is the core handful plus Google Business
- Priced and built for agencies, not individuals
Buffer vs Cloud Campaign: FAQ
- Is Buffer or Cloud Campaign cheaper?
- Buffer is cheaper to start, from $5 against $41 for Cloud Campaign. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Buffer or Cloud Campaign have a free plan?
- Buffer has a free plan; Cloud Campaign does not, though it offers a 14-day trial.
- Which is better, Buffer or Cloud Campaign?
- Buffer is the stronger pick for solo creators, while Cloud Campaign is the better fit for agencies managing social for many clients under their own brand. We don't score them; the right call comes down to how you post.