Is Blotato or SocialPilot cheaper?

SocialPilot is cheaper to start, from $17 against $24 for Blotato. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Blotato or SocialPilot have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Blotato or SocialPilot?

Blotato is the stronger pick for creators who want AI to mass-produce content, including faceless video, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.

Head to head

Blotato vs SocialPilot

Last updated 4 June 2026

Blotato

Blotato is an AI content engine with publishing and automation built in. It generates writing, images, and faceless video, turns long-form assets into dozens of posts, publishes to 9+ networks, and plugs straight into n8n and Make. It's popular with the automation crowd.

From: $24 /mo
Free plan

Visit Blotato

SocialPilot

SocialPilot is the value pick for agencies and small businesses: ten networks, bulk scheduling, a social inbox, AI, and white-label client reports, at prices well under the big suites. Plans run from $17 a month on annual billing, with extra accounts and users sold cheaply on the side.

From: $17 /mo
Free plan

Visit SocialPilot

Bottom line

Blotato and SocialPilot both cover the basics; the right one comes down to how you post. Blotato is the stronger pick for Creators who want AI to mass-produce content, including faceless video; choose SocialPilot for Agencies and SMBs who want broad coverage and client reporting on a budget.

Features compared

Feature	Blotato	SocialPilot
AI captions	Yes	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Yes	Yes
Evergreen recycling	No	Partial
Team roles	Not assessed	Yes
Approvals	Not assessed	Yes
Link in bio	Not assessed	No

Platforms compared

Network	Blotato	SocialPilot
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	No	Auto

Pricing

Blotato

Starter

$29 /mo

$24/mo billed annually

Accounts: 20
Scheduled posts: Unlimited

$29/mo, ~$24 on annual
20 social accounts, 1,250 AI credits a month
AI writing, image and video generation, native publishing

Creator

Popular

$97 /mo

$80/mo billed annually

Accounts: 40
Scheduled posts: Unlimited

$97/mo, ~$80 on annual
40 social accounts, 5,000 AI credits a month
Faster video processing

Agency

$499 /mo

$414/mo billed annually

Accounts: Unlimited
Scheduled posts: Unlimited

$499/mo, ~$414 on annual
Unlimited social accounts, 28,000 AI credits a month
Dedicated video processing and support

Flat plans by social accounts and AI credits (1,250 / 5,000 / 28,000 a month). There's no free plan, only a 7-day trial; annual billing saves about 17%.
Blotato is AI-content-first: it generates writing, images, faceless videos, AI voices, captions, carousels, and infographics, then publishes natively to 9+ networks.
Its standout is automation: native n8n and Make nodes (not just webhooks) and a social media API, aimed at people building content pipelines.
Built by AI creator Sabrina Ramonov. Prices are USD, read off the live pricing page.

SocialPilot

Essentials

$20 /mo

$17/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$20/mo, $17 on annual ($204/yr)
5 social accounts, 1 user, 500 AI credits
Scheduling, content library, analytics

Standard

$40 /mo

$34/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$40/mo, $34 on annual ($408/yr)
10 social accounts, 3 users, 1,000 AI credits
Adds bulk scheduling, the social inbox, and team collaboration

Premium

Popular

$100 /mo

$85/mo billed annually

Seats: 6
Accounts: 20
Scheduled posts: Unlimited

$100/mo, $85 on annual ($1,020/yr)
20 social accounts, 6 users, 5,000 AI credits
Adds advanced analytics, client approvals, custom and white-label reports

Ultimate

$200 /mo

$170/mo billed annually

Seats: Unlimited
Accounts: 40
Scheduled posts: Unlimited

$200/mo, $170 on annual ($2,040/yr)
40 social accounts, unlimited users, unlimited AI credits
Advanced security, dedicated account manager, migration support

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing, custom accounts, unlimited users
Unlimited AI credits, dedicated account manager
SSO and API access

Flat, quota-bundled plans: each tier bundles social accounts, users, and AI credits. Extra accounts are $4 a month each on every plan, and extra users are $5 a month on Standard and Premium, so the real cost depends on how many of each you add.
There's no free plan, only a 14-day trial, no card required.
Annual billing is a flat 15% off: Essentials works out to $17 a month, Standard $34, Premium $85, Ultimate $170.
AI credits are metered per plan (500, 1,000, 5,000, then unlimited). White-label reports and client approvals start on Premium.
Prices are USD. The live pricing page geo-located to Australia and showed AUD here, so the USD figures were taken from the page's USD view and cross-checked by converting the AUD (for example A$263.50 times about 0.66 lands near the $170 Ultimate annual rate).

Pros and cons

Blotato

Strong AI generation: writing, images, faceless video, voices
Native n8n and Make nodes plus a social media API
Repurposes one asset into dozens of posts
Publishes to 9+ networks
Young product built around one creator's brand
Light analytics and no engagement inbox
No free plan; AI credits metered
Higher tiers get expensive ($499 Agency)

SocialPilot

Excellent value: ten networks and agency features well under the big suites
Bulk scheduling, social inbox, and white-label client reports
Cheap extra-account and extra-user add-ons
Clear, flat plans with a flat 15% annual discount
No real evergreen recycling and no visual feed planner
No broad social listening or link-in-bio
AI is metered by credits on the lower plans
Client approvals and white-label start on Premium

Blotato vs SocialPilot: FAQ

Is Blotato or SocialPilot cheaper?: SocialPilot is cheaper to start, from $17 against $24 for Blotato. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Blotato or SocialPilot have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Blotato or SocialPilot?: Blotato is the stronger pick for creators who want AI to mass-produce content, including faceless video, while SocialPilot is the better fit for agencies and SMBs who want broad coverage and client reporting on a budget. We don't score them; the right call comes down to how you post.