Head to head

Blotato vs Postly

vs

Blotato is an AI content engine with publishing and automation built in. It generates writing, images, and faceless video, turns long-form assets into dozens of posts, publishes to 9+ networks, and plugs straight into n8n and Make. It's popular with the automation crowd.

From
$24 /mo
Free plan

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From
$3.2 per channel / mo
Free plan

Bottom line

Blotato and Postly both cover the basics; the right one comes down to how you post. Blotato is the stronger pick for Creators who want AI to mass-produce content, including faceless video; choose Postly for Creators and small agencies who want wide coverage cheaply.

Features compared

FeatureBlotatoPostly
AI captionsYesYes
Basic analyticsNoYes
Advanced reportsNot assessedNot assessed
Bulk uploadYesYes
Evergreen recyclingNoPartial
Team rolesNot assessedYes
ApprovalsNot assessedYes
Link in bioNot assessedYes

Platforms compared

NetworkBlotatoPostly
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessNoAuto
MastodonNoAuto
TelegramNoAuto
WordPressNoAuto

Pricing

Blotato

Starter

$29 /mo

$24/mo billed annually

Accounts
20
Scheduled posts
Unlimited
  • $29/mo, ~$24 on annual
  • 20 social accounts, 1,250 AI credits a month
  • AI writing, image and video generation, native publishing

Creator

Popular
$97 /mo

$80/mo billed annually

Accounts
40
Scheduled posts
Unlimited
  • $97/mo, ~$80 on annual
  • 40 social accounts, 5,000 AI credits a month
  • Faster video processing

Agency

$499 /mo

$414/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $499/mo, ~$414 on annual
  • Unlimited social accounts, 28,000 AI credits a month
  • Dedicated video processing and support
  • Flat plans by social accounts and AI credits (1,250 / 5,000 / 28,000 a month). There's no free plan, only a 7-day trial; annual billing saves about 17%.
  • Blotato is AI-content-first: it generates writing, images, faceless videos, AI voices, captions, carousels, and infographics, then publishes natively to 9+ networks.
  • Its standout is automation: native n8n and Make nodes (not just webhooks) and a social media API, aimed at people building content pipelines.
  • Built by AI creator Sabrina Ramonov. Prices are USD, read off the live pricing page.

Postly

Starter

Free
Seats
2
Accounts
2
Scheduled posts
50
  • Free: 2 channels, 2 team members
  • 50 one-time scheduled posts, 5,000 AI writing credits a month
  • 1GB storage

Pro

Popular
$3.2 per channel / mo
Seats
Unlimited
Scheduled posts
Unlimited
  • $3.20 per channel/mo (5-channel minimum, so from $16/mo)
  • Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
  • Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom
Seats
Unlimited
Scheduled posts
Unlimited
  • Custom pricing and volume rates
  • Dedicated onboarding and migration, priority support
  • Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
  • Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
  • There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
  • Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
  • Prices are USD, read off the live pricing page.

Pros and cons

Blotato

  • Strong AI generation: writing, images, faceless video, voices
  • Native n8n and Make nodes plus a social media API
  • Repurposes one asset into dozens of posts
  • Publishes to 9+ networks
  • Young product built around one creator's brand
  • Light analytics and no engagement inbox
  • No free plan; AI credits metered
  • Higher tiers get expensive ($499 Agency)

Postly

  • Per-channel billing that gets cheaper as you scale
  • Unlimited team members on Pro
  • Broad AI Studio: text, image, video, avatars, voiceovers
  • A dozen networks plus WordPress and email, with a social inbox and bio pages
  • Five-channel minimum on Pro
  • Recycling is limited to recurring posts
  • Young, lightly documented company
  • Wide AI feature set means uneven depth

Blotato vs Postly: FAQ

Is Blotato or Postly cheaper?
Postly is cheaper to start, from $3.2 against $24 for Blotato. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Blotato or Postly have a free plan?
Postly has a free plan; Blotato does not, though it offers a 7-day trial.
Which is better, Blotato or Postly?
Blotato is the stronger pick for creators who want AI to mass-produce content, including faceless video, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.