Head to head
Blotato vs Planoly
Last updated 13 October 2026
Blotato
Blotato combines AI content generation with social publishing and automation. Its paid plans meter image and video generation with credits, while the seven-day web-app trial provides 60 credits and excludes API access.
- From
- $29a month
- Free scheduling
- No
Planoly
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free scheduling plan. Blotato fits solo operators combining AI asset creation and publishing better.
Blotato starts at $29 a month, and Planoly has a free plan and paid plans from $14 a month, billed yearly.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free scheduling plan; Blotato doesn't, though it offers a 7-day trial.
- Paid plans start at $14 a month, billed yearly on Planoly and $29 a month on Blotato.
- Blotato posts to 9 networks, Planoly to 8.
- Only Blotato reaches Bluesky.
- Blotato auto-publishes X (Twitter); Planoly sends a reminder to post.
Features compared
| Feature | Blotato | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Not confirmed |
| Bulk upload | Partial | Not assessed |
| Evergreen recycling | No | Not confirmed |
| Team roles | No | Not confirmed |
| Approvals | Not assessed | Not assessed |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Blotato | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Blotato
Starter
$29a month
- Accounts
- 20
- Scheduled posts
- 200
- USD 29 per month
- 1,250 AI credits per month
- 20 social accounts
Creator
$97a month
- Accounts
- 40
- Scheduled posts
- 1000
- USD 97 per month
- 5,000 AI credits per month
- 40 social accounts
Agency
$499a month
- Accounts
- 100
- Scheduled posts
- 3000
- USD 499 per month
- 28,000 AI credits per month
- 100 connected social accounts; 3,000 queued posts
- Monthly prices remain USD 29/97/499. Billing help now documents 20/40/100 connected accounts and 200/1,000/3,000 simultaneously queued posts. All plans schedule up to nine months ahead. Annual plans are offered, but exact annual totals were not verified.
- The seven-day trial has 60 AI credits and excludes API access. Generating an API key immediately ends the trial and begins paid subscription billing, even if trial days remain.
- Credit use depends on model, duration and audio. Published examples list GPT-image-1 at 25 credits per image and Veo 3.1 Fast at 35 credits per second without audio or 50 with audio; verify the selectable settings and displayed job cost.
- The credit help page says AI voiceovers do not consume generation credits, while the pricing FAQ includes voice in its credit-usage description. Confirm the current in-app treatment for voice-heavy work.
- Unlimited AI-writing wording does not mean unlimited image or video generation. Include successful regenerations and editing time when calculating cost per accepted asset.
Planoly
Free
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$16a month
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$28a month
$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$55a month
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
Blotato
- Published model-dependent image and video credit rates
- Creation and social publishing functions in one product
- Paid API automation option
- A limited web-app trial with a stated credit allowance
- Generating an API key ends the trial and starts paid billing
- The trial's 60 credits provide a small production sample
- Regenerations and rejected successful output can increase usable-asset cost
- Voice-credit treatment conflicts across current pricing and help
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
Blotato vs Planoly: FAQ
- Is Blotato or Planoly cheaper?
- Planoly has a free entry plan. Blotato starts at $29 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Blotato or Planoly have a free plan?
- Planoly has a free plan; Blotato does not, though it offers a 7-day trial.
- Which is better, Blotato or Planoly?
- Blotato is the stronger pick for solo operators combining AI asset creation and publishing, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.