Head to head
Blog2Social vs Metricool
Last updated 15 October 2026
Blog2Social schedules social posts from a WordPress plugin or a separate web app, with a calendar and recurring sharing for older content.
- From
- Check current paid pricing
- Free scheduling
- No
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Blog2Social is the pick for WordPress publishers, and it reaches Mastodon and Telegram among others, which Metricool doesn't. Metricool fits analytics-led marketers who want organic and paid in one report better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Blog2Social doesn't, though a trial is advertised.
- Blog2Social posts to 15 networks, Metricool to 10.
- Only Blog2Social reaches Mastodon, Reddit, and Telegram.
Features compared
| Feature | Blog2Social | Metricool |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Blog2Social | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
| Auto | No | |
| Twitch | Not assessed | No |
| Telegram | Auto | No |
| WordPress | Not assessed | No |
| Tumblr | Auto | Not assessed |
| Discord | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Blog2Social
Smart (WordPress plugin); Solo (web app)
Current numerical price and currency require confirmation.
- WordPress-plugin paid plans are billed annually; web-app Solo and Team are separate monthly subscriptions.
- X access is a monthly add-on. Video publishing can have a separate annual charge.
Metricool
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Blog2Social
- WordPress scheduling and a standalone web app
- Calendar rescheduling and content recycling
- Plugin and web-app subscriptions are separate
- X and video publishing can require paid add-ons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Blog2Social vs Metricool: FAQ
- Is Blog2Social or Metricool cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Blog2Social or Metricool have a free plan?
- Blog2Social: Free edition; scheduling paid. Metricool: Free plan available. Check the scheduling allowance, separately from any free research or design features.
- Which is better, Blog2Social or Metricool?
- Blog2Social is the stronger pick for WordPress publishers, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.