Head to head
Birdeye vs Vista Social
Last updated 4 June 2026
vs
Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.
- From
- $299 per location / mo
- Free plan
Vista Social packs a lot into one tool: scheduling to a dozen networks, a unified inbox with DM automations, listening, review management, competitor analysis, and a link-in-bio page. It used to be the cheap option, but it dropped its free plan and reset pricing higher, so the entry is now $79 a month.
- From
- $64 /mo
- Free plan
Bottom line
Birdeye and Vista Social both cover the basics; the right one comes down to how you post. Birdeye is the stronger pick for Multi-location brands and franchises focused on reviews and reputation; choose Vista Social for Agencies and teams that want publishing, listening, and review management in one tool.
Features compared
| Feature | Birdeye | Vista Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Birdeye | Vista Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| No | Auto | |
| Snapchat | No | Auto |
Pricing
Birdeye
Starter
$299 per location / mo
- About $299 per location/mo
- Core review management and reputation tools
- Basic social publishing
Growth
Popular$349 per location / mo
- About $349 per location/mo
- Adds Social AI for publishing and replies
- Reviews, listings, messaging, and analytics
Dominate
$449 per location / mo
- About $449 per location/mo
- Adds a dedicated chatbot AI
- Full reputation, social, and customer-experience suite
- Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
- It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
- There's no free plan and no public self-serve checkout; you go through sales.
- Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.
Vista Social
Professional
$79 /mo
$64/mo billed annually
- Seats
- 3
- Accounts
- 15
- Scheduled posts
- Unlimited
- $79/mo, $64 on annual ($758/yr)
- 15 social profiles, 3 users
- Planning, engagement, reports, listening (own profiles), review management
- Vista Page link-in-bio, DM automations, 2,500 AI credits/mo
Advanced
Popular$149 /mo
$120/mo billed annually
- Seats
- 6
- Accounts
- 30
- Scheduled posts
- Unlimited
- $149/mo, $120 on annual ($1,430/yr)
- 30 social profiles, 6 users
- Adds advanced workflows and reporting, Zapier/Make/MCP integrations
- Advanced DM automations and Vista Page, 10,000 AI credits/mo
Scale
$349 /mo
$304/mo billed annually
- Seats
- 10
- Accounts
- 70
- Scheduled posts
- Unlimited
- $349/mo, $304 on annual ($3,638/yr)
- 70 social profiles, 10 users
- Adds white-label setup, client profile connect, unlimited AI assistant
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited profiles and users
- Sentiment detection, premium analytics, brand safety and compliance
- Dedicated account manager, custom integrations, SSO, data migration
- Flat, quota-bundled plans: each tier bundles a set number of social profiles and users, and you move up a plan as you grow rather than buying one profile at a time. Extra users run about $3.75 a month each, and extra profiles are available on the higher tiers.
- X (Twitter) is a paid add-on at $29 a month on every plan (publishing, boosting, automations, and analytics), because of X's API pricing.
- Social listening is free for your own profiles; listening across social, web, and news is a $75-a-month add-on. Employee Advocacy is a separate $199-a-month add-on for 25 employees.
- There's no free plan (Vista Social dropped its old free tier and cheaper Standard plan when it revamped pricing); the way in is a 14-day trial, no card required.
- Annual billing is about 20% cheaper: Professional works out to $64 a month, Advanced $120, Scale $304.
- DM automation contacts are capped per plan (10,000 / 25,000 / 100,000), and the AI assistant is credit-limited (2,500 / 10,000 / unlimited a month).
- Prices are USD, read off the live pricing page by toggling monthly and yearly and cross-checked against current third-party listings.
Pros and cons
Birdeye
- Best-in-class review and reputation management
- Social publishing, inbox, and AI in the same platform
- Revenue-tied outcome dashboards and listening
- Built for multi-location scale
- Social is a secondary module, not a dedicated scheduler
- Expensive: per-location pricing from ~$299/mo, sales-led only
- No free plan or self-serve checkout
- Overkill if reputation isn't your priority
Vista Social
- Broad by design: publishing, inbox, listening, reviews, and reporting together
- Wide network list, including Reddit, Snapchat, and Google Business
- Built-in link-in-bio, DM automations, and AI for copy and images
- Strong agency features on Scale: white label and client connect
- No free plan anymore, and the entry price jumped to $79 a month
- X, deeper listening, and employee advocacy are paid add-ons
- AI and DM automations are capped per plan
- A lot of tool to learn if you only need basic scheduling
Birdeye vs Vista Social: FAQ
- Is Birdeye or Vista Social cheaper?
- Vista Social is cheaper to start, from $64 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Birdeye or Vista Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Birdeye or Vista Social?
- Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Vista Social is the better fit for agencies and teams that want publishing, listening, and review management in one tool. We don't score them; the right call comes down to how you post.