Head to head
Birdeye vs Sked Social
Last updated 4 June 2026
vs
Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.
- From
- $299 per location / mo
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Birdeye and Sked Social both cover the basics; the right one comes down to how you post. Birdeye is the stronger pick for Multi-location brands and franchises focused on reviews and reputation; choose Sked Social for Instagram-led agencies and brands that plan visually.
Features compared
| Feature | Birdeye | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Birdeye | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | No | Auto |
| Google Business | Auto | Auto |
| Snapchat | No | Auto |
Pricing
Birdeye
Starter
$299 per location / mo
- About $299 per location/mo
- Core review management and reputation tools
- Basic social publishing
Growth
Popular$349 per location / mo
- About $349 per location/mo
- Adds Social AI for publishing and replies
- Reviews, listings, messaging, and analytics
Dominate
$449 per location / mo
- About $449 per location/mo
- Adds a dedicated chatbot AI
- Full reputation, social, and customer-experience suite
- Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
- It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
- There's no free plan and no public self-serve checkout; you go through sales.
- Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.
Sked Social
Basic
$29 /mo
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$69 /mo
$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$199 /mo
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
$299 /mo
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Birdeye
- Best-in-class review and reputation management
- Social publishing, inbox, and AI in the same platform
- Revenue-tied outcome dashboards and listening
- Built for multi-location scale
- Social is a secondary module, not a dedicated scheduler
- Expensive: per-location pricing from ~$299/mo, sales-led only
- No free plan or self-serve checkout
- Overkill if reputation isn't your priority
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Birdeye vs Sked Social: FAQ
- Is Birdeye or Sked Social cheaper?
- Sked Social is cheaper to start, from $24 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Birdeye or Sked Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Birdeye or Sked Social?
- Birdeye is the stronger pick for multi-location brands and franchises focused on reviews and reputation, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.