Is Airtable or Zoho Social cheaper?

Zoho Social is cheaper to start, from $10 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Airtable or Zoho Social have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Airtable or Zoho Social?

Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.

Head to head

Airtable vs Zoho Social

Last updated 4 June 2026

Airtable

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From: $20 per editor / mo
Free plan

Visit Airtable

Zoho Social

Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.

From: $10 /mo
Free plan

Visit Zoho Social

Bottom line

Airtable and Zoho Social both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.

Features compared

Feature	Airtable	Zoho Social
AI captions	Partial	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	Partial
Team roles	Yes	Yes
Approvals	Partial	Yes
Link in bio	Not assessed	Yes

Platforms compared

Network	Airtable	Zoho Social
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	No	Auto
LinkedIn	No	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Telegram	No	Auto

Pricing

Airtable

Free

Seats: 5

Up to 5 editors, 1,000 records per base
100 automation runs a month, Interface Designer
Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

$24 per editor/mo, $20 on annual
50,000 records per base, 25,000 automation runs a month
Custom workflows and richer permissions

Business

Popular

$54 per editor / mo

$45/mo billed annually

$54 per editor/mo, $45 on annual
125,000 records per base, 100,000 automation runs a month
Unlimited API calls, advanced admin

Enterprise Scale

Custom

Custom pricing, 500,000+ records per base
Enterprise admin, security, and support

Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
Add-ons include client portals (priced per guest) and extra AI credits.
Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Zoho Social

Free

Seats: 1
Accounts: 6

1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
Home dashboard, drafts, basic publishing, 5 AI credits
Forever free after the 15-day all-access trial

Standard

$15 /mo

$10/mo billed annually

Seats: 1
Accounts: 12

$15/mo, $10 on annual (per brand, per member)
1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits

Professional

$40 /mo

$30/mo billed annually

Seats: 1
Accounts: 12

$40/mo, $30 on annual (per brand, per member)
1 brand, 12 channels, 1 member
Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment

Premium

Popular

$65 /mo

$40/mo billed annually

Seats: 3
Accounts: 14

$65/mo, $40 on annual (per brand)
1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits

Agency

$320 /mo

$230/mo billed annually

Seats: 5
Accounts: 140

$320/mo, $230 on annual
10 brands, up to 140 channels, 5 members
Client invite, customizable client portal, agency-branded reports, all Premium features

Agency Plus

$460 /mo

$330/mo billed annually

Seats: 5
Accounts: 280

$460/mo, $330 on annual
20 brands, up to 280 channels, 5 members
All Agency features, with 10 more brands available as add-ons

Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).

Pros and cons

Airtable

Endlessly flexible content calendar and planning database
Strong collaboration, statuses, and approval-style workflows
Free for up to 5 editors, with free viewers and commenters
Full API and automations to connect to publishing tools
Not a scheduler: no native publishing to any network
Posting requires Make, Zapier, or custom builds
No social analytics, inbox, or listening
Per-editor pricing climbs for larger teams

Zoho Social

Deep Zoho CRM and Desk integration, a genuine differentiator
Direct publishing to a dozen channels, with monitoring and a unified inbox
Forever-free plan and a clear annual discount
Flat agency plans for managing many brands
Per-brand-per-member pricing plus add-ons gets fiddly
WhatsApp and Telegram are Premium-only
No evergreen recycling queue or visual feed planner
Listed business-plan prices are before brand and member add-ons

Airtable vs Zoho Social: FAQ

Is Airtable or Zoho Social cheaper?: Zoho Social is cheaper to start, from $10 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Zoho Social have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Airtable or Zoho Social?: Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.