Head to head
Airtable vs Zoho Social
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.
- From
- $10 /mo
- Free plan
Bottom line
Zoho Social is the pick for businesses already using Zoho CRM or the wider Zoho suite, and it's the cheaper start, from $10 a month. Airtable fits teams that want a custom content calendar and planning hub better.
Zoho Social starts cheaper, $10 a month against $20 per editor / mo for Airtable. They bill on different units, so the real gap depends on how much you run. Zoho Social adds social listening and social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Zoho Social starts at $10 a month, Airtable at $20 per editor / mo.
- Airtable posts to 0 networks, Zoho Social to 12.
- Only Zoho Social reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, Google Business, Mastodon, and Telegram.
- Zoho Social has social listening; Airtable doesn't.
- Zoho Social has social inbox; Airtable doesn't.
- Zoho Social has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Zoho Social |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Airtable | Zoho Social |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
| Telegram | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 seat
- $24/mo~$20/mo annual
- 3 seatsTypical
- $72/mo~$60/mo annual
Cheapest plan: Team.
Free plan available.
- Cheapest paid plan
- $10/mo
Whole-plan price; it doesn't scale per unit.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
Zoho Social
Free
- Seats
- 1
- Accounts
- 6
- 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
- Home dashboard, drafts, basic publishing, 5 AI credits
- Forever free after the 15-day all-access trial
Standard
$10/mo billed annually
- Seats
- 1
- Accounts
- 12
- $15/mo, $10 on annual (per brand, per member)
- 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
- Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits
Professional
$30/mo billed annually
- Seats
- 1
- Accounts
- 12
- $40/mo, $30 on annual (per brand, per member)
- 1 brand, 12 channels, 1 member
- Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment
Premium
Popular$40/mo billed annually
- Seats
- 3
- Accounts
- 14
- $65/mo, $40 on annual (per brand)
- 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
- Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits
Agency
$230/mo billed annually
- Seats
- 5
- Accounts
- 140
- $320/mo, $230 on annual
- 10 brands, up to 140 channels, 5 members
- Client invite, customizable client portal, agency-branded reports, all Premium features
Agency Plus
$330/mo billed annually
- Seats
- 5
- Accounts
- 280
- $460/mo, $330 on annual
- 20 brands, up to 280 channels, 5 members
- All Agency features, with 10 more brands available as add-ons
- Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
- Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
- Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
- There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
- Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Zoho Social
- Deep Zoho CRM and Desk integration, a genuine differentiator
- Direct publishing to a dozen channels, with monitoring and a unified inbox
- Forever-free plan and a clear annual discount
- Flat agency plans for managing many brands
- Per-brand-per-member pricing plus add-ons gets fiddly
- WhatsApp and Telegram are Premium-only
- No evergreen recycling queue or visual feed planner
- Listed business-plan prices are before brand and member add-ons
Airtable vs Zoho Social: FAQ
- Is Airtable or Zoho Social cheaper?
- Zoho Social is cheaper to start, from $10 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Zoho Social have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Airtable or Zoho Social?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.