Head to head
Airtable vs Publer
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Publer combines broad network coverage with queues, bulk scheduling and RSS automation. Business adds analytics, recycling and eligible API/MCP access. Pricing scales with connected accounts and additional team members.
- From
- Free
- Free scheduling
- Yes
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub. Publer fits power users posting to many networks at once better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable posts to 1 networks, Publer to 13.
- Only Publer reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Publer has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Publer |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Airtable | Publer |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | Not assessed | Auto |
| Telegram | Not assessed | Auto |
| WordPress | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Publer
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- One user, one workspace and three social accounts; X excluded
- Ten waiting posts per account; slots refill after publication or deletion
- Pinterest on Free requires at least 100 followers or a claimed website
- 24-hour post history and 25 drafts
Professional
PopularDisplayed $5 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $5/account/month; confirm currency
- Unlimited scheduling/drafts subject to daily limits
- First comments, threads and RSS automations
Business
Displayed $10 monthly. Currency not explicitly confirmed; verify current selected tariff and invoice.
- Scheduled posts
- Unlimited
- Starts at displayed $10/account/month; confirm currency
- Analytics, recycling and unlimited AI prompts
- Eligible API/MCP access
Enterprise
- Quote-only for large organisations
- Higher volume discounts, 1:1 onboarding, priority support
- Pricing is per connected social account plus additional members; owner included, every tenth account/member free. Professional starts at $5/month for one account, Business $10.
- Professional has a seven-day trial; Business fourteen days. Free retains three accounts, ten pending posts per account, twenty-five drafts and a 24-hour history, excluding X.
- Current help says annual billing is 20% off, while pricing UI says two months free. Confirm exact annual invoice rather than treating these as identical.
- Paid scheduling is subject to daily anti-abuse limits; Enterprise removes Publer-side daily limits but networks can still impose their own.
- Current extraction did not expose localized selector totals or extra-member tariffs; verify final currency and selected-account/member bill.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Publer
- Broad supported-network list, including Telegram and WordPress
- Bulk scheduling and RSS automation
- Free waiting-post slots refill after publishing
- Business API/MCP with documented eligibility
- Separate account and member charges accumulate
- X requires a paid plan
- Analytics and advanced automation require Business
- Daily provider and anti-abuse limits still apply
Airtable vs Publer: FAQ
- Is Airtable or Publer cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Publer have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Airtable or Publer?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.