Head to head
Airtable vs Postly
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Postly sells paid channel-based publishing plans with a 14-day no-card trial. Its current USD 16 display is an annual monthly equivalent for five channels, and AI Studio image/video capacity costs extra.
- From
- Check current price
- Free scheduling
- No
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free scheduling plan. Postly fits creators and small agencies who want wide coverage cheaply better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Postly adds a social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; Postly doesn't, though it offers a 14-day trial.
- Airtable posts to 1 networks, Postly to 14.
- Only Postly reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Postly has a social inbox; Airtable doesn't.
- Postly has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Postly |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Airtable | Postly |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | Not assessed | Auto |
| Not assessed | Auto | |
| Snapchat | Not assessed | Not confirmed |
| Telegram | Not assessed | Auto |
| WordPress | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Postly
Pro
PopularCheck current monthly price; annual billing starts at USD 192/year for five channels
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Five-channel minimum; USD 192/year for five channels
- Annual monthly equivalents: USD 3.20/channel for 1-10, 1.60 for 11-100 and 0.80 for 101+
- Unlimited posts, team members and workspaces; API and MCP included
- AI Studio image/video capacity is a separate paid add-on
Enterprise
Check current configuration and billing price
- Accounts
- 25
- Enterprise Core includes 25 channels; configuration and governance options change the bill
- The current 14-day trial needs no card and ends with a paid-plan choice; no automatic charge.
- Pro displays USD 16/month equivalent, billed USD 192/year for five channels. This is not a flexible monthly quote.
- Annual channel bands are marginal; each rate applies only to channels in its band. The current flexible monthly tariff was not captured.
- Legacy and lifetime customers may retain separate arrangements; the current trial does not establish loss of existing allowances.
- AI Studio images and video are a separate paid add-on.
- Optional annual-billed add-ons: AI Studio $288/year per stack (100 images and 16 video seconds monthly); X-Pro $288/year per managed account (250 weighted credits monthly; link posts cost 14 credits, standard/media posts one). Enterprise Core displays $2,870.40/year for 25 channels before governance options and $1,500 onboarding.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Postly
- Unlimited team members and workspaces on Pro
- API and MCP included in the publishing plan
- 14-day trial without a card
- Five-channel minimum on the standard Pro configuration
- AI Studio images and video need a separate add-on
- Displayed annual equivalents must be separated from flexible monthly prices
Airtable vs Postly: FAQ
- Is Airtable or Postly cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Postly have a free plan?
- Airtable has a free plan; Postly does not, though it offers a 14-day trial.
- Which is better, Airtable or Postly?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.