Head to head
Airtable vs Postiz
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.
- From
- $29 /mo
- Free plan
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the cheaper start, from $20 per editor / mo. Postiz fits developers and privacy-minded teams who want to self-host and own their data better, and it reaches X (Twitter) and Facebook among others, which Airtable doesn't.
Airtable starts cheaper, $20 per editor / mo against $29 a month for Postiz. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Airtable starts at $20 per editor / mo, Postiz at $29 a month.
- Airtable posts to 0 networks, Postiz to 13.
- Only Postiz reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, Google Business, Mastodon, Reddit, and Telegram.
- Postiz has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Postiz |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Postiz |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
| No | Auto | |
| Telegram | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
Postiz
Self-hosted
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (AGPL-3.0)
- Run it on your own server (Docker); no monthly fee
- You handle hosting and maintenance
Standard
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 400
- $29/mo, hosted
- 5 channels, 1 user, 400 posts a month
- AI copilot, design editor, analytics
Team
Popular- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $39/mo, hosted
- 10 channels, unlimited team members, unlimited posts
- AI images and videos included
Pro
- Seats
- Unlimited
- Accounts
- 30
- Scheduled posts
- Unlimited
- $49/mo, hosted
- 30 channels, unlimited users and posts
Ultimate
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- $99/mo, hosted
- 100 channels, unlimited users and posts
- For agencies
- Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
- If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
- There's a 7-day trial on the hosted plans, and annual billing is discounted.
- AI images and videos are metered per plan. Prices are USD, read off the live pricing page.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Postiz
- Open-source and free to self-host (AGPL-3.0)
- Thirty-plus networks, including rarely-supported ones
- AI copilot, design editor with AI images and video, and a real API
- Cheap hosted plans with unlimited team members from Team up
- Self-hosting takes technical work and maintenance
- No engagement inbox or social listening
- Young, fast-moving project
- Hosted plans are channel-capped
Airtable vs Postiz: FAQ
- Is Airtable or Postiz cheaper?
- Airtable is cheaper to start, from $20 against $29 for Postiz. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Postiz have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Airtable or Postiz?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.