Head to head

Airtable vs Postiz

vs

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From
$20 per editor / mo
Free plan

Postiz is an open-source scheduler that you can self-host for free or pay to run hosted. It covers more than thirty networks, including rare ones like Reddit, Mastodon, Bluesky, and Discord, and bundles an AI copilot, a Canva-like editor, analytics, and a real API.

From
$29 /mo
Free plan

Bottom line

Airtable and Postiz both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Postiz for Developers and privacy-minded teams who want to self-host and own their data.

Features compared

FeatureAirtablePostiz
AI captionsPartialYes
Basic analyticsNoYes
Advanced reportsNot assessedNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNot assessedYes
Team rolesYesYes
ApprovalsPartialNot assessed
Link in bioNot assessedNot assessed

Platforms compared

NetworkAirtablePostiz
InstagramNoAuto
FacebookNoAuto
X (Twitter)NoAuto
LinkedInNoAuto
TikTokNoAuto
PinterestNoAuto
YouTubeNoAuto
ThreadsNoAuto
BlueskyNoAuto
Google BusinessNoAuto
MastodonNoAuto
RedditNoAuto
TelegramNoAuto

Pricing

Airtable

Free

Free
Seats
5
  • Up to 5 editors, 1,000 records per base
  • 100 automation runs a month, Interface Designer
  • Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

  • $24 per editor/mo, $20 on annual
  • 50,000 records per base, 25,000 automation runs a month
  • Custom workflows and richer permissions

Business

Popular
$54 per editor / mo

$45/mo billed annually

  • $54 per editor/mo, $45 on annual
  • 125,000 records per base, 100,000 automation runs a month
  • Unlimited API calls, advanced admin

Enterprise Scale

Custom
  • Custom pricing, 500,000+ records per base
  • Enterprise admin, security, and support
  • Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
  • It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
  • Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
  • Add-ons include client portals (priced per guest) and extra AI credits.
  • Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Postiz

Self-hosted

Free
Accounts
Unlimited
Scheduled posts
Unlimited
  • Free and open-source (AGPL-3.0)
  • Run it on your own server (Docker); no monthly fee
  • You handle hosting and maintenance

Standard

$29 /mo
Seats
1
Accounts
5
Scheduled posts
400
  • $29/mo, hosted
  • 5 channels, 1 user, 400 posts a month
  • AI copilot, design editor, analytics

Team

Popular
$39 /mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $39/mo, hosted
  • 10 channels, unlimited team members, unlimited posts
  • AI images and videos included

Pro

$49 /mo
Seats
Unlimited
Accounts
30
Scheduled posts
Unlimited
  • $49/mo, hosted
  • 30 channels, unlimited users and posts

Ultimate

$99 /mo
Seats
Unlimited
Accounts
100
Scheduled posts
Unlimited
  • $99/mo, hosted
  • 100 channels, unlimited users and posts
  • For agencies
  • Postiz is open-source (AGPL-3.0): you can self-host it for free on your own server with Docker, trading money for the work of hosting and maintenance.
  • If you'd rather not run it yourself, the hosted plans are priced by channels: Standard $29 (5), Team $39 (10), Pro $49 (30), Ultimate $99 (100). Team and up include unlimited team members and posts.
  • There's a 7-day trial on the hosted plans, and annual billing is discounted.
  • AI images and videos are metered per plan. Prices are USD, read off the live pricing page.

Pros and cons

Airtable

  • Endlessly flexible content calendar and planning database
  • Strong collaboration, statuses, and approval-style workflows
  • Free for up to 5 editors, with free viewers and commenters
  • Full API and automations to connect to publishing tools
  • Not a scheduler: no native publishing to any network
  • Posting requires Make, Zapier, or custom builds
  • No social analytics, inbox, or listening
  • Per-editor pricing climbs for larger teams

Postiz

  • Open-source and free to self-host (AGPL-3.0)
  • Thirty-plus networks, including rarely-supported ones
  • AI copilot, design editor with AI images and video, and a real API
  • Cheap hosted plans with unlimited team members from Team up
  • Self-hosting takes technical work and maintenance
  • No engagement inbox or social listening
  • Young, fast-moving project
  • Hosted plans are channel-capped

Airtable vs Postiz: FAQ

Is Airtable or Postiz cheaper?
Airtable is cheaper to start, from $20 against $29 for Postiz. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Postiz have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Airtable or Postiz?
Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Postiz is the better fit for developers and privacy-minded teams who want to self-host and own their data. We don't score them; the right call comes down to how you post.