Head to head
Airtable vs Post Bridge
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Post Bridge is a cross-publishing tool for ten advertised networks, with unlimited paid posting, bulk video scheduling, API/MCP access and beta analytics. Current plans are Marketer and Operator.
- From
- Paid dollar currency unconfirmed
- Free scheduling
- Not confirmed
Bottom line
Airtable and Post Bridge go after a similar buyer, so it's a close call. Airtable leans toward teams that want a custom content calendar and planning hub; Post Bridge toward marketers cross-publishing their own content.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable posts to 1 networks, Post Bridge to 10.
- Only Post Bridge reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky, and Google Business.
- Post Bridge has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Post Bridge |
|---|---|---|
| AI captions | Partial | Not confirmed |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Not confirmed |
| Team roles | Yes | Partial |
| Approvals | Partial | Not confirmed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Post Bridge |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Free plan not confirmed; check the current trial offer.
Paid dollar currency unconfirmed
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Post Bridge
Marketer
$39/month displayed; currency unconfirmed
- Accounts
- 15
- Scheduled posts
- Unlimited
- API and MCP included
- Bulk video scheduling and carousels
- Analytics beta
Operator
$99/month displayed; currency unconfirmed
- Accounts
- 99
- Scheduled posts
- Unlimited
- Starts at 99 accounts; $1 per additional account
- Team invitations
- No advertised maximum account count
- Current pricing replaces Starter/Creator/Pro with Marketer and Operator. Both pricing and homepage corroborate $39/15 accounts and $99/99 accounts, billed monthly.
- Annual toggle advertises two months free; exact annual checkout amounts were not captured. Displayed dollar currency is not explicit.
- Seven-day trial and $0 due today advertised. FAQ mentions five posts for free users, but durable free-plan entitlements are unclear.
- API, MCP and beta analytics are now advertised.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Post Bridge
- Ten advertised publishing networks
- Unlimited paid posts and bulk video scheduling
- API and MCP included
- Operator team invitations
- Analytics remains beta
- Billing currency and exact annual totals need confirmation
- Granular permissions and formal approval workflows not established
Airtable vs Post Bridge: FAQ
- Is Airtable or Post Bridge cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Post Bridge have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Airtable or Post Bridge?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Post Bridge is the better fit for marketers cross-publishing their own content. We don't score them; the right call comes down to how you post.