Head to head
Airtable vs Ordinal
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Ordinal serves executive and team publishing workflows. Its approval guide distinguishes optional requests from blocking approval, which can stop unapproved scheduled posts. Confirm the current plan and account allowances before buying.
- From
- Check current price
- Free scheduling
- No
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free scheduling plan. Ordinal fits companies running executive or founder social programs better, and it reaches LinkedIn and X (Twitter) among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; Ordinal doesn't, though it offers a 14-day trial.
- Airtable posts to 1 networks, Ordinal to 7.
- Only Ordinal reaches Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and Threads.
- Ordinal has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Ordinal |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Ordinal |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| YouTube | No | Auto |
| Threads | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Ordinal
Starter
Displayed $95 monthly or $85/month annually; currency unconfirmed
- Seats
- 3
- Accounts
- 4
- Scheduled posts
- 50
- Approvals
- 14-day analytics history
Pro
Displayed $265 monthly or $235/month annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- Unlimited
- API and MCP
- All-time analytics
Growth
Displayed $695 monthly or $625/month annually
- Seats
- Unlimited
- Accounts
- 4
- Webhooks and custom permissions
- Default blocking approvals
Enterprise
Custom
- SAML/SSO and expanded advocacy
- Additional scheduling profiles are displayed at $20/month; engagement-only profiles are separate and cannot schedule or supply analytics.
- Current official domain is tryordinal.com. Verify billing currency and exact annual charge; advertised dollar figures alone do not establish USD.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Ordinal
- Executive and team content coordination
- Documented optional and blocking approval requests
- Prices increase with added publishing profiles
- Default blocking approval policy requires Growth
- Native media features remain network-dependent
Airtable vs Ordinal: FAQ
- Is Airtable or Ordinal cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Ordinal have a free plan?
- Airtable has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Airtable or Ordinal?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.