Head to head
Airtable vs Gain
Last updated 4 June 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- Check billing term
- Free scheduling
- No
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free scheduling plan. Gain fits agencies whose bottleneck is client review and sign-off better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; Gain doesn't, though it offers a 14-day trial.
- Airtable posts to 1 networks, Gain to 9.
- Only Gain reaches Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and Google Business.
- Gain has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Gain |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Not confirmed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not confirmed |
Platforms compared
| Network | Airtable | Gain |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Gain
Starter
Verify monthly
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 99/month billed annually; current month-to-month tariff not re-established
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
PopularVerify monthly
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 199/month billed annually; current month-to-month tariff not re-established
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
Verify monthly
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD 399/month billed annually; current month-to-month tariff not re-established
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
- Seats
- Not confirmed
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, contracted member and workspace capacity
- Unlimited social accounts, advanced support
- Annual cards list USD99/199/399 monthly equivalents with 3/6/20 members and 6/12/30 workspaces. Current month-to-month totals need confirmation.
- Unlimited reviewers, channels, posts and approval workflows; storage is 15/100/500 GB, with unlimited storage on Enterprise.
- Fourteen-day trial; no free ongoing plan listed. Enterprise members and workspaces are contract-specific.
- The pricing page advertises a 20% yearly saving; do not derive monthly prices from that badge.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- Storage quotas on self-service plans
- Current monthly tariff needs confirmation
- X analytics discontinued
- YouTube insights cover only the last 30 days
Airtable vs Gain: FAQ
- Is Airtable or Gain cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Gain have a free plan?
- Airtable has a free plan; Gain does not, though it offers a 14-day trial.
- Which is better, Airtable or Gain?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Gain is the better fit for agencies whose bottleneck is client review and sign-off. We don't score them; the right call comes down to how you post.