Is Agorapulse or Zoho Social cheaper?

Zoho Social is cheaper to start, from $10 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Agorapulse or Zoho Social have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Agorapulse or Zoho Social?

Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.

Head to head

Agorapulse vs Zoho Social

Last updated 4 June 2026

Agorapulse

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From: $79 per user / mo
Free plan

Visit Agorapulse

Zoho Social

Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.

From: $10 /mo
Free plan

Visit Zoho Social

Bottom line

Agorapulse and Zoho Social both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.

Features compared

Feature	Agorapulse	Zoho Social
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	Agorapulse	Zoho Social
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	Auto
Google Business	Auto	Auto
Mastodon	No	Auto
Telegram	No	Auto

Pricing

Agorapulse

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social profiles, 1 user
10 scheduled posts, 100 inbox items per month
Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$79 per user/mo on annual, $99 monthly
10 social profiles, unlimited scheduling
All-in-one inbox, basic reports, white-label exports
6-month data retention

Professional

Popular

$149 per user / mo

$119/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$119 per user/mo on annual, $149 monthly
Adds link in bio, Instagram product tagging, grid preview, calendar notes
Ad-comment moderation, post and inbox assignments
Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$149 per user/mo on annual, $199 monthly
Adds labels, saved replies, automated moderation rules, bulk actions
Shared calendars, publishing queues, scheduled report emails
Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Accounts: Unlimited

Tailored pricing for large teams
Unlimited social profiles, AI reply suggestions
SSO, custom roles, multi-step approval workflows
Historical data import, Reports open API, sentiment analysis
Dedicated Customer Success Manager and onboarding

Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Zoho Social

Free

Seats: 1
Accounts: 6

1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
Home dashboard, drafts, basic publishing, 5 AI credits
Forever free after the 15-day all-access trial

Standard

$15 /mo

$10/mo billed annually

Seats: 1
Accounts: 12

$15/mo, $10 on annual (per brand, per member)
1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits

Professional

$40 /mo

$30/mo billed annually

Seats: 1
Accounts: 12

$40/mo, $30 on annual (per brand, per member)
1 brand, 12 channels, 1 member
Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment

Premium

Popular

$65 /mo

$40/mo billed annually

Seats: 3
Accounts: 14

$65/mo, $40 on annual (per brand)
1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits

Agency

$320 /mo

$230/mo billed annually

Seats: 5
Accounts: 140

$320/mo, $230 on annual
10 brands, up to 140 channels, 5 members
Client invite, customizable client portal, agency-branded reports, all Premium features

Agency Plus

$460 /mo

$330/mo billed annually

Seats: 5
Accounts: 280

$460/mo, $330 on annual
20 brands, up to 280 channels, 5 members
All Agency features, with 10 more brands available as add-ons

Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).

Pros and cons

Agorapulse

Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
Direct publishing to ten networks, Instagram Stories included
Genuinely free plan plus a 30-day trial of the top tier
Per-seat pricing climbs with the team, and every plan caps profiles at 10
Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
No true evergreen recycling and no AI image generation
The depth is overkill if you only want a simple posting queue

Zoho Social

Deep Zoho CRM and Desk integration, a genuine differentiator
Direct publishing to a dozen channels, with monitoring and a unified inbox
Forever-free plan and a clear annual discount
Flat agency plans for managing many brands
Per-brand-per-member pricing plus add-ons gets fiddly
WhatsApp and Telegram are Premium-only
No evergreen recycling queue or visual feed planner
Listed business-plan prices are before brand and member add-ons

Agorapulse vs Zoho Social: FAQ

Is Agorapulse or Zoho Social cheaper?: Zoho Social is cheaper to start, from $10 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Zoho Social have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Agorapulse or Zoho Social?: Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.