Head to head
Agorapulse vs Planoly
Last updated 4 June 2026
Agorapulse combines publishing across ten networks with a shared inbox and ROI reporting. Paid self-service plans start at $79 per user/month annually; X access and additional profiles cost extra. Mobile-notification publishing covers some Instagram/TikTok formats.
- From
- Free
- Free scheduling
- Yes
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually. Agorapulse fits teams that spend more time on engagement than on posting better, and it reaches Bluesky and Google Business, which Planoly doesn't.
Agorapulse has a free plan and paid plans from $79 per user a month, billed yearly, and Planoly has a free plan and paid plans from $14 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Paid plans start at $14 a month, billed yearly on Planoly and $79 per user a month, billed yearly on Agorapulse.
- Agorapulse posts to 10 networks, Planoly to 8.
- Only Agorapulse reaches Bluesky and Google Business.
- Agorapulse auto-publishes X (Twitter); Planoly sends a reminder to post.
Features compared
| Feature | Agorapulse | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Agorapulse | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Standard
- $99/mo~$79/mo annual
- 3 seats · StandardTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Paid list prices are per seat; annual rates are monthly equivalents of an annual commitment.
- Paid self-service plans include 10 social profiles. The official pricing PDF distinguishes additional profiles at $10/month on annual billing and $15/month on monthly billing; confirm the current checkout quote. X profiles are separately purchased and do not consume this profile allowance.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Standard, Professional and Advanced annual rates are $79, $119 and $149 per user/month, versus $99, $149 and $199 monthly. Savings differ by tier.
- Current X documentation lists X Lite at $29 and X Plus at $69 per connected X profile/month (also quoted in EUR). Lite covers publishing; Plus adds inbox/reporting and starts collecting data when activated. Older official pricing PDFs show superseded X terms.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- USD base-plan rates are corroborated by the official pricing PDF. Confirm the current checkout quote; current help takes priority for conflicting X add-on details.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99/mo | $149/mo | $199/mo |
| 3Typical | $297/mo | $447/mo | $597/mo |
| 5 | $495/mo | $745/mo | $995/mo |
| 10 | $990/mo | $1,490/mo | $1,990/mo |
| 25 | $2,475/mo | $3,725/mo | $4,975/mo |
| 50 | $4,950/mo | $7,450/mo | $9,950/mo |
Monthly billing.
Planoly
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-user billing and separate profile/X charges increase total cost
- Some listening, advocacy and reporting capabilities require additional entitlements
- Native audio and interactive formats can require mobile completion
- Approval and reporting limits depend on the plan
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
Agorapulse vs Planoly: FAQ
- Is Agorapulse or Planoly cheaper?
- Both Agorapulse and Planoly have a free entry plan. Compare their account allowances, publishing limits and any paid features you need.
- Does Agorapulse or Planoly have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Agorapulse or Planoly?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.