Head to head
Agorapulse vs MavSocial
Last updated 4 June 2026
Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.
- From
- $79 per user / mo
- Free plan
MavSocial pairs scheduling with unusually strong digital asset management, including a built-in stock photo library, plus a social inbox and approval workflows. The catch is the network list: it covers the big names but skips TikTok and Pinterest.
- From
- $24 /mo
- Free plan
Bottom line
Agorapulse is the pick for teams that spend more time on engagement than on posting, and it's the only one of the two with a free plan. MavSocial fits teams that want strong digital asset management built into the scheduler better, and it's the cheaper start, from $24 a month.
MavSocial starts cheaper, $24 a month against $79 per user / mo for Agorapulse. They bill on different units, so the real gap depends on how much you run. Agorapulse adds visual feed planner and social listening that MavSocial leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Agorapulse has a free plan; MavSocial doesn't, though it offers a 14-day trial.
- MavSocial starts at $24 a month, Agorapulse at $79 per user / mo.
- Agorapulse posts to 10 networks, MavSocial to 6.
- Only Agorapulse reaches TikTok, Pinterest, Threads, and Bluesky.
- Agorapulse has visual feed planner; MavSocial doesn't.
- Agorapulse has social listening; MavSocial doesn't.
- Agorapulse has competitor tracking; MavSocial doesn't.
- Agorapulse has employee advocacy; MavSocial doesn't.
Features compared
| Feature | Agorapulse | MavSocial |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Agorapulse | MavSocial |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 seat
- $99/mo~$79/mo annual
- 3 seatsTypical
- $297/mo~$237/mo annual
Cheapest plan: Standard.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
- Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
- X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.
What it really costs
Agorapulse charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99/mo | $149/mo | $199/mo |
| 3Typical | $297/mo | $447/mo | $597/mo |
| 5 | $495/mo | $745/mo | $995/mo |
| 10 | $990/mo | $1490/mo | $1990/mo |
| 25 | $2475/mo | $3725/mo | $4975/mo |
| 50 | $4950/mo | $7450/mo | $9950/mo |
Monthly billing.
MavSocial
Advanced
$24/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65/mo billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208/mo billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333/mo billed annually
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-seat pricing climbs with the team, and every plan caps profiles at 10
- Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
- No true evergreen recycling and no AI image generation
- The depth is overkill if you only want a simple posting queue
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- No TikTok or Pinterest, a serious coverage gap
- No evergreen recycling, link-in-bio, or broad listening
- Approval workflows and permissions are Business-only
- Network list is short next to its rivals
Agorapulse vs MavSocial: FAQ
- Is Agorapulse or MavSocial cheaper?
- MavSocial is cheaper to start, from $24 against $79 for Agorapulse. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Agorapulse or MavSocial have a free plan?
- Agorapulse has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Agorapulse or MavSocial?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.