Head to head
Agorapulse vs MavSocial
Last updated 4 June 2026
Agorapulse combines publishing across ten networks with a shared inbox and ROI reporting. Paid self-service plans start at $79 per user/month annually; X access and additional profiles cost extra. Mobile-notification publishing covers some Instagram/TikTok formats.
- From
- Free
- Free scheduling
- Yes
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Bottom line
Agorapulse is the pick for teams that spend more time on engagement than on posting, and it's the only one of the two with a free scheduling plan. MavSocial fits teams that want strong digital asset management built into the scheduler better.
Agorapulse has a free plan and paid plans from $79 per user a month, billed yearly, and MavSocial starts at $24 a month, billed yearly. They bill on different units, so the real gap depends on how much you run. Agorapulse adds a visual feed planner and employee advocacy that MavSocial leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Agorapulse has a free scheduling plan; MavSocial doesn't, though it offers a 14-day trial.
- Paid plans start at $24 a month, billed yearly on MavSocial and $79 per user a month, billed yearly on Agorapulse.
- Agorapulse posts to 10 networks, MavSocial to 6.
- Only Agorapulse reaches Threads and Bluesky.
- Agorapulse has a visual feed planner; MavSocial doesn't.
- Agorapulse has employee advocacy; MavSocial doesn't.
- Agorapulse has a link-in-bio page; MavSocial doesn't.
Features compared
| Feature | Agorapulse | MavSocial |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Agorapulse | MavSocial |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Not confirmed |
| Auto | Not confirmed | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
| Google Business | Auto | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Standard
- $99/mo~$79/mo annual
- 3 seats · StandardTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 14-day trial.
- Lowest public entry price
- $24 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Paid list prices are per seat; annual rates are monthly equivalents of an annual commitment.
- Paid self-service plans include 10 social profiles. The official pricing PDF distinguishes additional profiles at $10/month on annual billing and $15/month on monthly billing; confirm the current checkout quote. X profiles are separately purchased and do not consume this profile allowance.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Standard, Professional and Advanced annual rates are $79, $119 and $149 per user/month, versus $99, $149 and $199 monthly. Savings differ by tier.
- Current X documentation lists X Lite at $29 and X Plus at $69 per connected X profile/month (also quoted in EUR). Lite covers publishing; Plus adds inbox/reporting and starts collecting data when activated. Older official pricing PDFs show superseded X terms.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- USD base-plan rates are corroborated by the official pricing PDF. Confirm the current checkout quote; current help takes priority for conflicting X add-on details.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99/mo | $149/mo | $199/mo |
| 3Typical | $297/mo | $447/mo | $597/mo |
| 5 | $495/mo | $745/mo | $995/mo |
| 10 | $990/mo | $1,490/mo | $1,990/mo |
| 25 | $2,475/mo | $3,725/mo | $4,975/mo |
| 50 | $4,950/mo | $7,450/mo | $9,950/mo |
Monthly billing.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-user billing and separate profile/X charges increase total cost
- Some listening, advocacy and reporting capabilities require additional entitlements
- Native audio and interactive formats can require mobile completion
- Approval and reporting limits depend on the plan
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
Agorapulse vs MavSocial: FAQ
- Is Agorapulse or MavSocial cheaper?
- Agorapulse has a free entry plan. MavSocial starts at $24 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Agorapulse or MavSocial have a free plan?
- Agorapulse has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Agorapulse or MavSocial?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.