Is Agorapulse or ContentCal cheaper?

Agorapulse starts at $79 per user / mo, while ContentCal is quoted custom, so Agorapulse is the one with a public entry price.

Does Agorapulse or ContentCal have a free plan?

Agorapulse has a free plan; ContentCal does not.

Which is better, Agorapulse or ContentCal?

Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while ContentCal is the better fit for a different setup. We don't score them; the right call comes down to how you post.

Head to head

Agorapulse vs ContentCal

Last updated 4 June 2026

Agorapulse

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From: $79 per user / mo
Free plan

Visit Agorapulse

ContentCal

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From: Custom
Free plan

Visit ContentCal

Bottom line

Agorapulse and ContentCal both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting.

Features compared

Feature	Agorapulse	ContentCal
AI captions	Yes	Not assessed
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	Not assessed
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Not assessed

Platforms compared

Network	Agorapulse	ContentCal
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Reminder
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Bluesky	Auto	No
Google Business	Auto	Auto

Pricing

Agorapulse

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social profiles, 1 user
10 scheduled posts, 100 inbox items per month
Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$79 per user/mo on annual, $99 monthly
10 social profiles, unlimited scheduling
All-in-one inbox, basic reports, white-label exports
6-month data retention

Professional

Popular

$149 per user / mo

$119/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$119 per user/mo on annual, $149 monthly
Adds link in bio, Instagram product tagging, grid preview, calendar notes
Ad-comment moderation, post and inbox assignments
Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$149 per user/mo on annual, $199 monthly
Adds labels, saved replies, automated moderation rules, bulk actions
Shared calendars, publishing queues, scheduled report emails
Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Accounts: Unlimited

Tailored pricing for large teams
Unlimited social profiles, AI reply suggestions
SSO, custom roles, multi-step approval workflows
Historical data import, Reports open API, sentiment analysis
Dedicated Customer Success Manager and onboarding

Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

ContentCal

ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Pros and cons

Agorapulse

Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
Direct publishing to ten networks, Instagram Stories included
Genuinely free plan plus a 30-day trial of the top tier
Per-seat pricing climbs with the team, and every plan caps profiles at 10
Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
No true evergreen recycling and no AI image generation
The depth is overkill if you only want a simple posting queue

ContentCal

Clean, approachable content calendar and content hub
Strong, simple approval workflows
Good team and client collaboration
Discontinued on 31 March 2023; no longer sold
Folded into Adobe Express, with a different shape and focus
Existing comparisons that still list it are out of date

Agorapulse vs ContentCal: FAQ

Is Agorapulse or ContentCal cheaper?: Agorapulse starts at $79 per user / mo, while ContentCal is quoted custom, so Agorapulse is the one with a public entry price.
Does Agorapulse or ContentCal have a free plan?: Agorapulse has a free plan; ContentCal does not.
Which is better, Agorapulse or ContentCal?: Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while ContentCal is the better fit for a different setup. We don't score them; the right call comes down to how you post.