Head to head

Agorapulse vs Birdeye

vs

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From
$79 per user / mo
Free plan

Birdeye is a reputation and customer-experience platform, reviews, listings, messaging, surveys, with social media management bolted on. It's priced per location, from around $299 a month, and aimed at multi-location brands rather than creators or small teams.

From
$299 per location / mo
Free plan

Bottom line

Agorapulse and Birdeye both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Birdeye for Multi-location brands and franchises focused on reviews and reputation.

Features compared

FeatureAgorapulseBirdeye
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesNot assessed
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNot assessed

Platforms compared

NetworkAgorapulseBirdeye
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoNo
BlueskyAutoNo
Google BusinessAutoAuto

Pricing

Agorapulse

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 3 social profiles, 1 user
  • 10 scheduled posts, 100 inbox items per month
  • Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $79 per user/mo on annual, $99 monthly
  • 10 social profiles, unlimited scheduling
  • All-in-one inbox, basic reports, white-label exports
  • 6-month data retention

Professional

Popular
$149 per user / mo

$119/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $119 per user/mo on annual, $149 monthly
  • Adds link in bio, Instagram product tagging, grid preview, calendar notes
  • Ad-comment moderation, post and inbox assignments
  • Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats
1
Accounts
10
Scheduled posts
Unlimited
  • $149 per user/mo on annual, $199 monthly
  • Adds labels, saved replies, automated moderation rules, bulk actions
  • Shared calendars, publishing queues, scheduled report emails
  • Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Custom
Accounts
Unlimited
  • Tailored pricing for large teams
  • Unlimited social profiles, AI reply suggestions
  • SSO, custom roles, multi-step approval workflows
  • Historical data import, Reports open API, sentiment analysis
  • Dedicated Customer Success Manager and onboarding
  • Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
  • Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
  • There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
  • Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
  • X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
  • Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
  • Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Birdeye

Starter

$299 per location / mo
  • About $299 per location/mo
  • Core review management and reputation tools
  • Basic social publishing

Growth

Popular
$349 per location / mo
  • About $349 per location/mo
  • Adds Social AI for publishing and replies
  • Reviews, listings, messaging, and analytics

Dominate

$449 per location / mo
  • About $449 per location/mo
  • Adds a dedicated chatbot AI
  • Full reputation, social, and customer-experience suite
  • Birdeye is priced per location, starting around $299 (Starter), $349 (Growth), and $449 (Dominate) a month per location. These are starting rates; multi-location and enterprise deals are custom-quoted, and many buyers negotiate.
  • It's a reputation and customer-experience platform first, reviews, listings, webchat, surveys, and referrals, with social media management as one module. Social AI arrives on Growth.
  • There's no free plan and no public self-serve checkout; you go through sales.
  • Prices are USD from current listings; Birdeye doesn't publish a fixed price ladder, so treat these as approximate starting points.

Pros and cons

Agorapulse

  • Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
  • ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
  • Direct publishing to ten networks, Instagram Stories included
  • Genuinely free plan plus a 30-day trial of the top tier
  • Per-seat pricing climbs with the team, and every plan caps profiles at 10
  • Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
  • No true evergreen recycling and no AI image generation
  • The depth is overkill if you only want a simple posting queue

Birdeye

  • Best-in-class review and reputation management
  • Social publishing, inbox, and AI in the same platform
  • Revenue-tied outcome dashboards and listening
  • Built for multi-location scale
  • Social is a secondary module, not a dedicated scheduler
  • Expensive: per-location pricing from ~$299/mo, sales-led only
  • No free plan or self-serve checkout
  • Overkill if reputation isn't your priority

Agorapulse vs Birdeye: FAQ

Is Agorapulse or Birdeye cheaper?
Agorapulse is cheaper to start, from $79 against $299 for Birdeye. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Birdeye have a free plan?
Agorapulse has a free plan; Birdeye does not.
Which is better, Agorapulse or Birdeye?
Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Birdeye is the better fit for multi-location brands and franchises focused on reviews and reputation. We don't score them; the right call comes down to how you post.