Head to head
Publora vs SocialBu
Last updated 13 October 2026
Publora
Publora provides a hosted publishing API and scheduler for ten destinations, including YouTube and Telegram. Starter includes API and MCP access with three accounts, 15 monthly posts, three pending posts and a seven-day horizon; Pro adds X and webhooks, while Agency adds client workspaces and team roles.
- From
- Free
- Free scheduling
- Yes
SocialBu
SocialBu offers publishing across twelve networks, with inbox, listening, approvals and automation on Growth and Agency. Its current paid lineup is Starter, Growth and Agency, and API/MCP access is documented.
- From
- Limited free credits; confirm paid offer
- Free scheduling
- No
Bottom line
Publora is the pick for developers building hosted publishing integrations, and it's the only one of the two with a free scheduling plan. SocialBu fits small businesses and agencies who want scheduling plus automation better, and it reaches Reddit and Pinterest among others, which Publora doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Publora has a free scheduling plan; SocialBu doesn't, though a trial is advertised.
- Publora posts to 10 networks, SocialBu to 12.
- Only Publora reaches Telegram.
- Only SocialBu reaches Pinterest, Google Business, and Reddit.
Features compared
| Feature | Publora | SocialBu |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | Partial | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Partial | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Publora | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | No | Auto |
| Mastodon | Auto | Auto |
| No | Auto | |
| Telegram | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Publora
Starter
Free
- Accounts
- 3
- Scheduled posts
- 3
- 15 posts per month, account-wide
- Three pending posts; schedule up to seven days ahead
- REST API and MCP included; X excluded
Pro
Graduated account rates
- Scheduled posts
- Unlimited
- Monthly displayed dollars: first five accounts $5.99 each, accounts 6 to 20 $2.99 each, further accounts $0.99 each
- Annual monthly equivalents: $3.99, $1.99 and $0.66 in the same marginal bands
- 5,000 monthly posts per connection under documented fair use
- No pending-post or scheduling-horizon cap; webhooks and AI Editor included
Agency
Custom quote
- Seats
- Unlimited
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Isolated client workspaces and role-based access
- One-link client approvals
- Confirm client capacity and contract limits in the quote
- The pricing page displays dollar amounts without explicitly naming the currency. Numeric paid offers and monthly price comparisons are withheld until the currency is confirmed.
- Pro uses marginal bands: each connected account is charged at the rate for its position in the account count. The annual rates are monthly equivalents billed yearly.
- Starter includes three accounts and 15 monthly posts across the account. Its three-pending-post limit and seven-day scheduling horizon are separate restrictions.
- Pro advertises unlimited posts, while the rate-limit guide specifies 5,000 monthly posts per connection under fair use. Purchased account quantity determines connection capacity.
- Pricing and the rate-limit table exclude X on Starter, but another sentence in the rate-limit guide says there is no platform restriction. Budget for Pro when X is required and confirm the entitlement.
- Public-media ingestion has a separate 60-URL hourly limit. Receiving a scheduling response does not confirm publication on every destination.
- Video-upload limits are 50MB on Starter and 250MB on Pro; Agency is custom. Current refund policy advertises seven days from first payment.
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- Ten lifetime posts; three social accounts
Starter
$29a month
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 750
- USD29 monthly; annual offer and account allowance conflict across official sources
- No teams, inbox or listening
Growth
$79a month
- Seats
- 4
- Accounts
- 20
- Scheduled posts
- 3000
- Twenty accounts, four team members, five teams
- Inbox, listening, approvals and automation
Agency
$199a month
- Seats
- 8
- Accounts
- 50
- Scheduled posts
- 100000
- Fifty accounts, eight team members, twenty teams
- App-limit help specifies 100,000 posts/month despite marketing unlimited label
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Custom plans for agencies and large teams, priced on request
- Current new-customer plans are Free, Starter, Growth and Agency; Standard/Super/Supreme are not the current public lineup.
- Monthly USD29/79/199 agrees across pricing and current help. Annual marketing totals USD261/711/1791 conflict with app-configuration help USD290/790/1990; confirm your offer.
- Starter marketing says eight accounts, current help six. Agency help specifies 100,000 monthly posts. Disputed values are not used in automatic comparisons.
- Growth/Agency include 5/10 listening streams and 5,000/20,000 matched items monthly. API and MCP are on paid plans; not Free.
- The free ten-post allowance is lifetime, not a renewing free scheduling quota. It is excluded from recurring-free-plan comparisons.
Pros and cons
Publora
- REST API and MCP access on Starter
- Ten documented publishing destinations
- Idempotency and per-destination status handling
- Graduated per-account Pro billing
- Starter has a seven-day horizon and three-pending-post cap
- Pro unlimited-post wording has a documented fair-use allowance
- Media ingestion can throttle separately from plan allowances
- Scheduling acceptance can still lead to partial publication
SocialBu
- Twelve supported social networks
- API and MCP on paid plans
- RSS/webhook automation on Growth and Agency
- Limited free entry allowance of ten lifetime posts
- Official annual pricing and some limits conflict
- Starter lacks team collaboration, inbox and listening
- Automation, AI and listening allowances vary by plan
Publora vs SocialBu: FAQ
- Is Publora or SocialBu cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Publora or SocialBu have a free plan?
- Publora has a free plan; SocialBu does not, though a trial is advertised.
- Which is better, Publora or SocialBu?
- Publora is the stronger pick for developers building hosted publishing integrations, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.