Head to head
Publora vs Sked Social
Last updated 4 June 2026
Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.
- From
- $2.99 per account / mo
- Free plan
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Bottom line
Publora is the pick for developers building automated content pipelines, and it's the only one of the two with a free plan. Sked Social fits Instagram-led agencies and brands that plan visually better, and it reaches Pinterest and YouTube among others, which Publora doesn't.
Publora starts cheaper, $2.99 per account / mo against $24 a month for Sked Social. They bill on different units, so the real gap depends on how much you run. Sked Social adds social listening and social inbox that Publora leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Publora has a free plan; Sked Social doesn't, though it offers a 14-day trial.
- Publora starts at $2.99 per account / mo, Sked Social at $24 a month.
- Publora posts to 8 networks, Sked Social to 10.
- Only Publora reaches Bluesky and Mastodon.
- Only Sked Social reaches Pinterest, YouTube, Google Business, and Snapchat.
- Sked Social has social listening; Publora doesn't.
- Sked Social has social inbox; Publora doesn't.
Features compared
| Feature | Publora | Sked Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | No |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Publora | Sked Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
| Mastodon | Auto | No |
| Snapchat | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 account
- $2.99/mo
- 5 accountsTypical
- $14.950000000000001/mo
Cheapest plan: Pro.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Publora
Starter
- Accounts
- 1
- Scheduled posts
- 15
- Free forever
- 1 social account, 15 posts a month
- Calendar scheduler and editor
Pro
Popular- Scheduled posts
- 100
- $2.99 per account/mo
- 100 posts per account a month, schedule 2 months ahead
- Add as many accounts as you need (each billed separately)
Premium
- Scheduled posts
- 500
- $5.99 per account/mo
- 500 posts per account a month, schedule 2 months ahead
- Unlimited accounts, per-account billing
- Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
- There's a genuine free plan plus a trial of the paid features.
- Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
- Prices are USD, read off the live pricing page (monthly per-account rates).
What it really costs
Publora charges per account, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-account row marked as a realistic setup.
| accounts | Pro | Premium |
|---|---|---|
| 1 | $2.99/mo | $5.99/mo |
| 3 | $8.97/mo | $17.97/mo |
| 5Typical | $14.950000000000001/mo | $29.950000000000003/mo |
| 10 | $29.900000000000002/mo | $59.900000000000006/mo |
| 25 | $74.75/mo | $149.75/mo |
| 50 | $149.5/mo | $299.5/mo |
Monthly billing.
Sked Social
Basic
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Pros and cons
Publora
- Cheap per-account pricing with a free plan
- Robust API for automation
- Good coverage of newer networks (Bluesky, Mastodon)
- Smart pre-publish validations and AI suggestions
- No engagement inbox, recycling, or listening
- Eight networks; no YouTube, Pinterest, or Google Business
- Young, lightly documented company
- Per-account billing adds up with many profiles
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Publora vs Sked Social: FAQ
- Is Publora or Sked Social cheaper?
- Publora is cheaper to start, from $2.99 against $24 for Sked Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Publora or Sked Social have a free plan?
- Publora has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Publora or Sked Social?
- Publora is the stronger pick for developers building automated content pipelines, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.