Head to head
posterly vs Sprout Social
Last updated 15 October 2026
Scheduler for social, community and blogging destinations with a shared calendar, brand workflows and optional API/MCP access.
- From
- Paid dollar currency unconfirmed
- Free scheduling
- Not confirmed
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79per user a month, billed yearly
- Free scheduling
- No
Bottom line
posterly is the pick for creators posting to social and community platforms. Sprout Social fits businesses running social as a core function better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- posterly posts to 14 networks, Sprout Social to 12.
Features compared
| Feature | posterly | Sprout Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Not assessed | No |
| Team roles | Not assessed | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | posterly | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | Not assessed |
| Not assessed | Auto | |
| Snapchat | Not assessed | Auto |
| Telegram | Auto | Not assessed |
| WordPress | Auto | Not assessed |
| Discord | Auto | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan not confirmed; check the current trial offer.
Paid dollar currency unconfirmed
No free plan; 30-day trial.
- 1 seat · Essentials
- $99/mo~$79/mo annual
- 3 seats · EssentialsTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
posterly
Starter
$7/month displayed; dollar currency unconfirmed
- Accounts
- 5
- Scheduled posts
- Unlimited
- API and MCP are paid add-ons. X publishing has separate allowances and add-ons.
- API/MCP add-on: $3/month Starter/Pro; $5 Power; $29 Agency. Starter + API is $10/month.
- Pro $15/12 accounts; Power $25/30; Agency $49/100.
- The checked vendor pages show a dollar symbol without an explicit currency code. Paid comparison amounts remain unverified.
- Entry annual bill: $67.
- The seven-day trial applies to dashboard plans. The combined dashboard and API/MCP checkout charges immediately and has no free trial.
Sprout Social
Essentials
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
Billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD199/seat/month with annual billing; confirm monthly tariff
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
PopularBilled annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD299/seat/month with annual billing; confirm monthly tariff
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
Billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD399/seat/month with annual billing; confirm monthly tariff
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
- Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
- No free plan. There's a 30-day trial with no card required.
- USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Essentials |
|---|---|
| 1 | $99/mo |
| 3Typical | $297/mo |
| 5 | $495/mo |
| 10 | $990/mo |
| 25 | $2,475/mo |
| 50 | $4,950/mo |
Monthly billing.
Pros and cons
posterly
- Broader destination mix includes Slack, Mastodon, DEV.to, Hashnode and Lemmy; agency approval flows.
- API and MCP cost extra.
- X publishing has separate allowances and add-ons.
- The dollar currency needs confirmation.
Sprout Social
- Publishing and social-care workflows
- Plan-based reporting and add-on listening
- Documented Reddit, Bluesky and Snapchat capabilities
- Internal and external review workflows
- Seat fees and add-ons increase the total
- Essentials and Standard have five-profile limits
- External MCP scope is narrower than the main product
- Network and mobile format coverage varies
posterly vs Sprout Social: FAQ
- Is posterly or Sprout Social cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does posterly or Sprout Social have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, posterly or Sprout Social?
- posterly is the stronger pick for creators posting to social and community platforms, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.