Head to head

Planoly vs Tailwind

vs

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From
$14 /mo
Free plan

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From
$17.99 /mo
Free plan

Bottom line

Planoly and Tailwind both cover the basics; the right one comes down to how you post. Planoly is the stronger pick for Instagram-led creators who plan their grid visually; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

FeaturePlanolyTailwind
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsNoYes
Bulk uploadNot assessedYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsNot assessedNo
Link in bioYesYes

Platforms compared

NetworkPlanolyTailwind
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoNo
LinkedInAutoNo
TikTokAutoNo
PinterestAutoAuto
YouTubeAutoNo
ThreadsAutoNo

Pricing

Planoly

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28 /mo

$24/mo billed annually

Seats
2
Accounts
2
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats
6
Accounts
6
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
  • Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
  • There's a free mobile plan (1 social set, 10 uploads a month).
  • Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
  • Prices are USD, read off the live pricing page.

Tailwind

Free Forever

Free
Seats
1
Accounts
1
Scheduled posts
5
  • 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
  • 5 Tailwind credits and 5 post designs a month
  • Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats
1
Accounts
1
Scheduled posts
150
  • $29.99/mo, $17.99 on annual (save $144/yr)
  • 1 account, 1 user, 150 posts a month
  • 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats
2
Accounts
2
Scheduled posts
300
  • $54.99/mo, $29.99 on annual (save $300/yr)
  • 2 accounts, 2 users, 300 posts a month
  • 300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats
5
Accounts
3
Scheduled posts
Unlimited
  • $99.99/mo, $49.99 on annual (save $600/yr)
  • 3 accounts, 5 users, unlimited posts a month
  • 1,000 Tailwind credits, unlimited post designs, advanced analytics
  • Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
  • There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
  • Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
  • Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
  • Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
  • Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

Planoly

  • Best-known Instagram feed/grid visual planner
  • Link-in-bio page that can sell digital products
  • Schedules to eight networks with AI captions and auto-responses
  • Free mobile plan and clear, cheap add-ons
  • Analytics are moderate, with no custom reports
  • No evergreen recycling or broad listening
  • No Bluesky or Google Business
  • Starter can't add sets or users without upgrading

Tailwind

  • Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
  • AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
  • Instagram feed planner and Smart.bio link-in-bio built in
  • Genuine free plan and steep annual discounts
  • Only publishes to Pinterest, Instagram, and Facebook
  • AI features are metered by credits that cost extra to top up
  • No social inbox or approval workflows
  • Not built for agencies or client management

Planoly vs Tailwind: FAQ

Is Planoly or Tailwind cheaper?
Planoly is cheaper to start, from $14 against $17.99 for Tailwind. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Planoly or Tailwind have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Planoly or Tailwind?
Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.