Head to head
Ordinal vs SocialBu
Last updated 4 June 2026
vs
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
SocialBu is an affordable, automation-leaning scheduler covering twelve networks. Alongside the usual scheduling it does RSS auto-posting, webhooks, and auto-replies, plus AI content, a social inbox, and listening on the higher plans.
- From
- $16 /mo
- Free plan
Bottom line
Ordinal and SocialBu both cover the basics; the right one comes down to how you post. Ordinal is the stronger pick for Companies running executive or founder social programs; choose SocialBu for Small businesses and agencies who want scheduling plus automation.
Features compared
| Feature | Ordinal | SocialBu |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Ordinal | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
| No | Auto |
Pricing
Ordinal
Starter
$95 /mo
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular$215 /mo
- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
Custom
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social accounts
- 10 lifetime posts
- For trying SocialBu out
Standard
$19 /mo
$16/mo billed annually
- Seats
- 4
- Accounts
- 12
- Scheduled posts
- 800
- $19/mo, $16 on annual
- 12 social accounts, up to 4 team members, 800 posts a month
- Automations, bulk import, visual calendar, AI content
Super
Popular$59 /mo
$49/mo billed annually
- Seats
- 8
- Accounts
- 30
- Scheduled posts
- Unlimited
- $59/mo, $49 on annual
- 30 social accounts, up to 8 team members, unlimited posts
- Adds analytics, approval workflows, social listening, more automations and AI
Supreme
$199 /mo
$166/mo billed annually
- Seats
- 20
- Accounts
- 150
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 150 social accounts, up to 20 team members
- 400 automations, advanced reporting, more listening and AI credits
- Flat, quota-bundled plans by social accounts and team members, plus a free plan (3 accounts, 10 lifetime posts).
- Annual billing is about 16% cheaper. Every paid plan has a 7-day trial.
- AI content credits, automations, and listening streams are metered and scale with the plan (for example listening starts on Super).
- Custom plans are available for agencies and large teams.
- Prices are USD, read off the live pricing page.
Pros and cons
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
SocialBu
- Real automation: RSS, webhooks, and auto-replies
- AI content and image generation plus a social inbox with reviews
- Twelve networks, including Reddit, Mastodon, and Bluesky
- Affordable, with a free plan and a clear annual discount
- Listening and richer automations are on the higher plans
- Recycling is automation-based, not a category engine
- Lightly documented company
- Standard caps monthly posts at 800
Ordinal vs SocialBu: FAQ
- Is Ordinal or SocialBu cheaper?
- SocialBu is cheaper to start, from $16 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Ordinal or SocialBu have a free plan?
- SocialBu has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Ordinal or SocialBu?
- Ordinal is the stronger pick for companies running executive or founder social programs, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.