Head to head
Ordinal vs Publora
Last updated 4 June 2026
vs
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.
- From
- $2.99 per account / mo
- Free plan
Bottom line
Ordinal and Publora both cover the basics; the right one comes down to how you post. Ordinal is the stronger pick for Companies running executive or founder social programs; choose Publora for Developers building automated content pipelines.
Features compared
| Feature | Ordinal | Publora |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Ordinal | Publora |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Mastodon | No | Auto |
Pricing
Ordinal
Starter
$95 /mo
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular$215 /mo
- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
Custom
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
Publora
Starter
Free
- Accounts
- 1
- Scheduled posts
- 15
- Free forever
- 1 social account, 15 posts a month
- Calendar scheduler and editor
Pro
Popular$2.99 per account / mo
- Scheduled posts
- 100
- $2.99 per account/mo
- 100 posts per account a month, schedule 2 months ahead
- Add as many accounts as you need (each billed separately)
Premium
$5.99 per account / mo
- Scheduled posts
- 500
- $5.99 per account/mo
- 500 posts per account a month, schedule 2 months ahead
- Unlimited accounts, per-account billing
- Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
- There's a genuine free plan plus a trial of the paid features.
- Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
- Prices are USD, read off the live pricing page (monthly per-account rates).
Pros and cons
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
Publora
- Cheap per-account pricing with a free plan
- Robust API for automation
- Good coverage of newer networks (Bluesky, Mastodon)
- Smart pre-publish validations and AI suggestions
- No engagement inbox, recycling, or listening
- Eight networks; no YouTube, Pinterest, or Google Business
- Young, lightly documented company
- Per-account billing adds up with many profiles
Ordinal vs Publora: FAQ
- Is Ordinal or Publora cheaper?
- Publora is cheaper to start, from $2.99 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Ordinal or Publora have a free plan?
- Publora has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, Ordinal or Publora?
- Ordinal is the stronger pick for companies running executive or founder social programs, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.