Head to head
Oktopost vs SocialBu
Last updated 15 October 2026
Oktopost
Oktopost provides scheduling and approval workflows for B2B social teams, with annual plans quoted around the team and its required add-ons.
- From
- Custom quote; annual plans
- Free scheduling
- Not confirmed
SocialBu
SocialBu offers publishing across twelve networks, with inbox, listening, approvals and automation on Growth and Agency. Its current paid lineup is Starter, Growth and Agency, and API/MCP access is documented.
- From
- Limited free credits; confirm paid offer
- Free scheduling
- No
Bottom line
Oktopost is the pick for b2B marketing teams. SocialBu fits small businesses and agencies who want scheduling plus automation better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Oktopost posts to 5 networks, SocialBu to 12.
Features compared
| Feature | Oktopost | SocialBu |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Not assessed | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Oktopost | SocialBu |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Not assessed | Auto |
| Not assessed | Auto | |
| YouTube | Auto | Auto |
| Threads | Not assessed | Auto |
| Bluesky | Not assessed | Auto |
| Google Business | Not assessed | Auto |
| Mastodon | Not assessed | Auto |
| Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Oktopost
Professional
Annual custom quote.
- Accounts
- Unlimited
- Annual plans are quoted according to team size and selected add-ons.
- A public numerical tariff, free plan and trial duration were not established.
SocialBu
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- Ten lifetime posts; three social accounts
Starter
$29a month
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 750
- USD29 monthly; annual offer and account allowance conflict across official sources
- No teams, inbox or listening
Growth
$79a month
- Seats
- 4
- Accounts
- 20
- Scheduled posts
- 3000
- Twenty accounts, four team members, five teams
- Inbox, listening, approvals and automation
Agency
$199a month
- Seats
- 8
- Accounts
- 50
- Scheduled posts
- 100000
- Fifty accounts, eight team members, twenty teams
- App-limit help specifies 100,000 posts/month despite marketing unlimited label
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Custom plans for agencies and large teams, priced on request
- Current new-customer plans are Free, Starter, Growth and Agency; Standard/Super/Supreme are not the current public lineup.
- Monthly USD29/79/199 agrees across pricing and current help. Annual marketing totals USD261/711/1791 conflict with app-configuration help USD290/790/1990; confirm your offer.
- Starter marketing says eight accounts, current help six. Agency help specifies 100,000 monthly posts. Disputed values are not used in automatic comparisons.
- Growth/Agency include 5/10 listening streams and 5,000/20,000 matched items monthly. API and MCP are on paid plans; not Free.
- The free ten-post allowance is lifetime, not a renewing free scheduling quota. It is excluded from recurring-free-plan comparisons.
Pros and cons
Oktopost
- Calendar-based scheduling and post approvals
- Unlimited social profiles advertised on annual plans
- A sales quote is required
- Annual commitment and add-ons need evaluation
SocialBu
- Twelve supported social networks
- API and MCP on paid plans
- RSS/webhook automation on Growth and Agency
- Limited free entry allowance of ten lifetime posts
- Official annual pricing and some limits conflict
- Starter lacks team collaboration, inbox and listening
- Automation, AI and listening allowances vary by plan
Oktopost vs SocialBu: FAQ
- Is Oktopost or SocialBu cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Oktopost or SocialBu have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Oktopost or SocialBu?
- Oktopost is the stronger pick for b2B marketing teams, while SocialBu is the better fit for small businesses and agencies who want scheduling plus automation. We don't score them; the right call comes down to how you post.