Head to head
Meta Business Suite vs Onlypult
Last updated 15 October 2026
Meta Business Suite is free for managing and scheduling Facebook Pages and connected Instagram accounts. It is a sensible starting point for a small business on those networks; ad spend is separate and creative-format controls need checking in your account.
- From
- Free
- Free scheduling
- Yes
Onlypult offers scheduled publishing, batch uploads and an Instagram grid planner, with destinations spanning social networks, blogs and Telegram.
- From
- $17.50a month, billed yearly
- Free scheduling
- No
Bottom line
Meta Business Suite is the pick for small businesses and creators focused only on Facebook and Instagram, and it's the only one of the two with a free scheduling plan. Onlypult fits social media managers preparing posts in batches better, and it reaches X (Twitter) and LinkedIn among others, which Meta Business Suite doesn't.
Meta Business Suite is free, with no paid plan, and Onlypult starts at $17.50 a month, billed yearly. Onlypult adds bulk upload that Meta Business Suite leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Meta Business Suite has a free scheduling plan; Onlypult doesn't, though it offers a 7-day trial.
- Onlypult's paid plans start at $17.50 a month, billed yearly; Meta Business Suite has no published paid price.
- Meta Business Suite posts to 2 networks, Onlypult to 11.
- Only Onlypult reaches X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, and Google Business.
- Onlypult has bulk upload; Meta Business Suite doesn't.
Features compared
| Feature | Meta Business Suite | Onlypult |
|---|---|---|
| AI captions | Not confirmed | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Not confirmed | Not assessed |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Not assessed | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Meta Business Suite | Onlypult |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Not confirmed | Not assessed |
| Google Business | No | Auto |
| Telegram | Not assessed | Auto |
| WordPress | Not assessed | Auto |
| Tumblr | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 7-day trial.
- Lowest public entry price
- $17.50 a month, billed yearly
Plan set by your profile count.
Meta Business Suite
Free
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Free scheduling for Facebook Pages and connected Instagram accounts
- Planner, inbox and insights
- Advertising spend is separate from free management features
- Meta describes Business Suite as a free tool. There is no scheduler subscription or paid scheduling tier.
- Advertising campaigns and boosted posts incur their own spend; free management does not mean free ads.
- A universal scheduling horizon and daily cap were not established by current accessible official evidence. Check the date picker and selected format in your account.
Onlypult
Start
$17.50 a month billed annually
- Seats
- 2
- Accounts
- 5
- The twelve-month discount is 30%; US$17.50 per month gives a calculated US$210 annual total.
- Taxes are included according to the pricing FAQ.
- Start has separate X post and URL allowances; check the current limits.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Onlypult
- Automatic publishing and preset schedules
- Instagram visual planning
- X posting and URL allowances vary by tier
- Start includes five connected accounts
Meta Business Suite vs Onlypult: FAQ
- Is Meta Business Suite or Onlypult cheaper?
- Meta Business Suite has a free entry plan. Onlypult starts at $17.50 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Meta Business Suite or Onlypult have a free plan?
- Meta Business Suite has a free plan; Onlypult does not, though it offers a 7-day trial.
- Which is better, Meta Business Suite or Onlypult?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Onlypult is the better fit for social media managers preparing posts in batches. We don't score them; the right call comes down to how you post.