Head to head
Loomly vs X Pro
Last updated 13 October 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
X Pro is X's multi-column workspace for monitoring timelines and searches while managing publishing. Legacy Premium+ explicitly includes it; the new X Subscription maps eligible personal accounts to full Premium+ benefits, so verify the subscription family and intended account before paying.
- From
- Subscription eligibility requires confirmation
- Free scheduling
- No
Bottom line
X Pro is the pick for people who regularly monitor several X timelines and searches. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it reaches Facebook and Instagram among others, which X Pro doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Loomly posts to 9 networks, X Pro to 1.
- Only Loomly reaches Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Threads, and Google Business.
- Loomly has a content calendar; X Pro doesn't.
- Loomly has a mobile app; X Pro doesn't.
Features compared
| Feature | Loomly | X Pro |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Partial |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not confirmed |
| Evergreen recycling | Partial | Not confirmed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Loomly | X Pro |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Not confirmed | Auto |
| Auto | No | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Google Business | Auto | No |
| Snapchat | Reminder | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
X Pro
Legacy US web Premium+
US$40 monthly or US$395 annually
- Legacy X help explicitly includes Pro in Premium+
- Confirm the existing account's renewal amount and access
The X Subscription Premium
$30 monthly or $300 annually; currency unconfirmed
- New Premium includes full Premium+ benefits for eligible connected personal accounts
- Pro access follows from the documented benefit mapping; account access has not been tested
- Organization-managed and affiliate accounts cannot use this personal-account connection route
- Pro is bundled with subscription benefits. Legacy Premium and new Premium are different packages; the plan name alone does not establish Pro access.
- Legacy US web Premium+ lists US$40 monthly or US$395 annually. The new Premium document displays $30 monthly or $300 annually before sales tax without explicitly naming the currency.
- Within the legacy US option, twelve monthly payments total US$480 versus US$395 annually. Within the new displayed-dollar option, twelve monthly payments total $360 versus $300 annually. Confirm currency and eligibility before comparing the two options.
- Existing subscribers may keep their current plan; the official overview says a completed switch is permanent. Confirm renewal and refund treatment, including any store-billed subscription.
- The new subscription excludes organization-managed and affiliate accounts from personal-account connection. It should not be purchased on the assumption that it will unlock a client's managed account.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
X Pro
- Multi-column X monitoring and publishing workspace
- Legacy Premium+ explicitly lists Pro access
- The new subscription documents full Premium+ benefits for eligible connected personal accounts
- New Premium and legacy Premium have different entitlements
- The new pricing document does not explicitly name its currency
- Organization-managed and affiliate accounts cannot use the new personal-account connection route
- A completed subscription switch is permanent
Loomly vs X Pro: FAQ
- Is Loomly or X Pro cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Loomly or X Pro have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Loomly or X Pro?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while X Pro is the better fit for people who regularly monitor several X timelines and searches. We don't score them; the right call comes down to how you post.