Head to head
Loomly vs WoopSocial
Last updated 15 October 2026
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Unified publishing API and dashboard scheduler with bulk publishing, content tools and automatic media conversion.
- From
- Free
- Free scheduling
- Yes
Bottom line
WoopSocial is the pick for developers embedding social publishing, and it's the only one of the two with a free scheduling plan. Loomly fits teams and agencies that need approval rounds and client sign-off better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- WoopSocial has a free scheduling plan; Loomly doesn't, though it offers a 15-day trial.
- Only WoopSocial reaches Bluesky.
Features compared
| Feature | Loomly | WoopSocial |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Loomly | WoopSocial |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Not assessed |
| Snapchat | Reminder | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 15-day trial.
- Lowest public entry price
- $49 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
WoopSocial
Free
- Accounts
- 2
- Scheduled posts
- Unlimited
- 2 accounts, unlimited non-X posts, 30 credits/month, API/MCP
- Unlimited allowance excludes X credit usage.
Pro
$19/month displayed; dollar currency unconfirmed
- Accounts
- 20
- Scheduled posts
- Unlimited
- Paid allowance is separate from the free plan.
- Unlimited non-X posts; X uses credits after the complimentary allowance.
- Unlimited posting excludes X credit costs after the complimentary allowance.
- Pro/Business can be stacked; X is credit-based after complimentary posts. No annual price verified.
- Business $49/100 accounts; Max $799/2,500 accounts.
- The checked vendor pages show a dollar symbol without an explicit currency code. Paid comparison amounts remain unverified.
Pros and cons
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
WoopSocial
- Developer-first API/MCP included on free plan; dashboard remains available for manual scheduling.
- X becomes credit-based after complimentary posts.
- The X credit tariff and dollar currency need confirmation.
Loomly vs WoopSocial: FAQ
- Is Loomly or WoopSocial cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Loomly or WoopSocial have a free plan?
- WoopSocial has a free plan; Loomly does not, though it offers a 15-day trial.
- Which is better, Loomly or WoopSocial?
- Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while WoopSocial is the better fit for developers embedding social publishing. We don't score them; the right call comes down to how you post.