Head to head

Loomly vs Typefully

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

Typefully is a writing-first tool for the text platforms. It's the go-to for drafting and scheduling X threads, and now LinkedIn, Bluesky, Threads, and Mastodon too, with a clean editor and genuinely good AI writing. It's priced per social set and ignores the visual networks entirely.

From
$12.5 per social set / mo
Free plan

Bottom line

Loomly and Typefully both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Typefully for Writers, founders, and creators focused on X and LinkedIn.

Features compared

FeatureLoomlyTypefully
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNot assessed
Bulk uploadYesNot assessed
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesNot assessed
Link in bioNoNo

Platforms compared

NetworkLoomlyTypefully
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoNo
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoNo
MastodonNoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Typefully

Free

Free
Accounts
1
Scheduled posts
15
  • 1 social set
  • 15 posts a month
  • Clean editor, scheduling, previews

Creator

Popular
$19 per social set / mo

$12.5/mo billed annually

Accounts
10
Scheduled posts
1000
  • About $19 per social set/mo, ~$12.50 on annual
  • Up to 10 social sets, 1,000 posts a month
  • AI writing features and analytics

Team

$39 per social set / mo

$25/mo billed annually

Accounts
50
Scheduled posts
1500
  • About $39 per social set/mo, ~$25 on annual
  • Up to 50 social sets, 1,500 posts a month
  • Teams, roles, and permissions
  • Priced per social set, where a social set is your linked accounts across the text platforms (X, LinkedIn, Bluesky, Threads, Mastodon) for one identity. The free plan covers one set and 15 posts a month.
  • AI writing arrives on Creator; Team adds roles and collaboration. Exact per-set prices vary by billing period; the live page shows the per-social-set structure rather than a single flat price.
  • Typefully only covers text platforms; there's no Instagram, TikTok, Facebook, YouTube, or Pinterest.
  • Prices are USD, read off the live pricing page; the per-set figures here are the commonly listed rates.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Typefully

  • Best-in-class X thread editor with accurate previews
  • Genuinely strong AI writing that learns your voice
  • Covers the main text platforms, with a social blog option
  • Usable free plan and clean, fast interface
  • Text platforms only; no Instagram, TikTok, Facebook, or YouTube
  • No engagement inbox, recycling, or listening
  • Per-social-set pricing adds up for multiple identities
  • Not an all-in-one social suite

Loomly vs Typefully: FAQ

Is Loomly or Typefully cheaper?
Typefully is cheaper to start, from $12.5 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Typefully have a free plan?
Typefully has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Typefully?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Typefully is the better fit for writers, founders, and creators focused on X and LinkedIn. We don't score them; the right call comes down to how you post.