Head to head

Loomly vs TikTok web scheduler

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

TikTok lets Business and Creator accounts schedule videos for free inside TikTok Studio on the web. It's handy for queueing the odd post up to ten days ahead, but it's deliberately bare: one video at a time, desktop only, no bulk, no calendar.

From
Custom
Free plan

Bottom line

Loomly and TikTok web scheduler both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose TikTok web scheduler for Solo creators queueing the occasional TikTok in advance.

Features compared

FeatureLoomlyTikTok web scheduler
AI captionsYesNo
Basic analyticsYesYes
Advanced reportsYesNo
Bulk uploadYesNo
Evergreen recyclingPartialNo
Team rolesYesNot assessed
ApprovalsYesNot assessed
Link in bioNoNot assessed

Platforms compared

NetworkLoomlyTikTok web scheduler
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoNo
LinkedInAutoNo
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoNo
Google BusinessAutoNo
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

TikTok web scheduler

Free

Free
Seats
1
Accounts
1
  • Free in TikTok Studio on the web (tiktok.com/tiktokstudio)
  • Schedule videos up to 10 days ahead, one at a time
  • Business and Creator accounts only; desktop only
  • TikTok's native scheduler is free, inside TikTok Studio on the web. There's nothing to buy.
  • You can only schedule from a computer (not the iOS or Android app), only on Business or Creator accounts, one video at a time, up to 10 days in advance.
  • There's no bulk scheduling, no calendar, no caption or hashtag AI in the scheduler, and no way to manage multiple accounts from one place.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

TikTok web scheduler

  • Free and native, inside TikTok Studio
  • Native TikTok analytics right alongside
  • No third-party login or cost
  • Simple for occasional scheduling
  • Only 10 days ahead, one video at a time
  • Desktop only; you can't schedule from the app
  • No bulk upload, calendar, or caption help
  • Single account, TikTok only

Loomly vs TikTok web scheduler: FAQ

Is Loomly or TikTok web scheduler cheaper?
Loomly starts at $49 per month, while TikTok web scheduler is quoted custom, so Loomly is the one with a public entry price.
Does Loomly or TikTok web scheduler have a free plan?
TikTok web scheduler has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or TikTok web scheduler?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while TikTok web scheduler is the better fit for solo creators queueing the occasional TikTok in advance. We don't score them; the right call comes down to how you post.