Head to head

Loomly vs Sked Social

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.

From
$24 /mo
Free plan

Bottom line

Loomly and Sked Social both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Sked Social for Instagram-led agencies and brands that plan visually.

Features compared

FeatureLoomlySked Social
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesYes
Link in bioNoYes

Platforms compared

NetworkLoomlySked Social
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
Google BusinessAutoAuto
SnapchatReminderAuto

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Sked Social

Basic

$29 /mo

$24/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $29/mo, $24 on annual
  • 1 profile per platform, 1 user, unlimited scheduling
  • Visual planner, AI captions, social inbox, analytics

Grow

Popular
$69 /mo

$58/mo billed annually

Seats
3
Accounts
6
Scheduled posts
Unlimited
  • $69/mo, $58 on annual
  • 6 profiles (extra at $8/mo), 3 users
  • Adds collaboration, team workflows, and basic approvals

Accelerate

$199 /mo

$166/mo billed annually

Seats
6
Accounts
10
Scheduled posts
Unlimited
  • $199/mo, $166 on annual
  • 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
  • Adds advanced approvals, external review portals, role-level permissions, dedicated support

Custom

$299 /mo
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • From $299/mo, custom profiles and users
  • Enterprise support and onboarding
  • Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
  • There's no free plan, only a 14-day trial, no card required.
  • Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
  • Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
  • Prices are USD; the live page also offers AUD, GBP, and EUR.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Sked Social

  • Strong Instagram visual feed planner
  • Bulk scheduling, unified inbox, listening, and competitor monitoring
  • Approvals and external client review portals on Accelerate
  • Ten networks, including Snapchat and Google Business
  • No evergreen recycling
  • Plan names and prices have shifted over time
  • Profiles and users cost extra on top of the plan
  • Mid-range pricing for the fuller feature set

Loomly vs Sked Social: FAQ

Is Loomly or Sked Social cheaper?
Sked Social is cheaper to start, from $24 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Sked Social have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or Sked Social?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Sked Social is the better fit for Instagram-led agencies and brands that plan visually. We don't score them; the right call comes down to how you post.