Head to head

Loomly vs Sendible

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

From
$25 /mo
Free plan

Bottom line

Loomly and Sendible both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Sendible for Agencies and freelancers managing social for multiple clients.

Features compared

FeatureLoomlySendible
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingPartialYes
Team rolesYesYes
ApprovalsYesYes
Link in bioNoNo

Platforms compared

NetworkLoomlySendible
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoAuto
SnapchatReminderNo
WordPressNoAuto

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Sendible

Creator

$29 /mo

$25/mo billed annually

Seats
1
Accounts
6
Scheduled posts
Unlimited
  • $29/mo, $25 on annual (15% off)
  • 1 user/calendar, 6 social profiles
  • Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats
4
Accounts
24
Scheduled posts
Unlimited
  • $89/mo, $76 on annual
  • 4 users/calendars, 24 social profiles
  • Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular
$199 /mo

$170/mo billed annually

Seats
7
Accounts
49
Scheduled posts
Unlimited
  • $199/mo, $170 on annual
  • 7 users/calendars, 49 social profiles
  • Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats
20
Accounts
100
Scheduled posts
Unlimited
  • $299/mo, $255 on annual
  • 20 users, 100 social profiles
  • Adds advanced user permissions, bulk posting with custom tags, live report sharing
  • White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats
80
Accounts
400
Scheduled posts
Unlimited
  • $750/mo, $638 on annual, for 80 users and 400 profiles
  • Scalable users and profiles, built with their team
  • Optional SSO, dedicated customer success, white label (from $790/mo with it)
  • Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
  • You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
  • White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
  • There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
  • Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
  • Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

Sendible

  • Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
  • Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
  • Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
  • Direct publishing to nine networks, including Threads and Bluesky
  • No free plan, and a 14-day trial is the only way in
  • Pinterest has faded and Instagram DMs aren't in the inbox
  • Several features have been sunset over the years (content suggestions, review monitoring)
  • Listening and competitor analysis are thin next to the bigger suites

Loomly vs Sendible: FAQ

Is Loomly or Sendible cheaper?
Sendible is cheaper to start, from $25 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Sendible have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or Sendible?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.