Head to head

Loomly vs PromoRepublic

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

PromoRepublic is a local-marketing platform for franchises and multi-location brands. It does social scheduling, but the bigger picture is reviews, listings, local SEO, brand governance, and a huge content-template library across hundreds or thousands of locations. Pricing is quote-only.

From
Custom
Free plan

Bottom line

Loomly and PromoRepublic both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose PromoRepublic for Franchises and multi-location brands managing many locations.

Features compared

FeatureLoomlyPromoRepublic
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesNot assessed
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesYes
Link in bioNoNot assessed

Platforms compared

NetworkLoomlyPromoRepublic
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoNo
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

PromoRepublic

Build

Custom
  • Quote-only, for emerging franchise systems and smaller chains
  • Social publishing and automation, review management, digital asset management
  • AI Composer and AI Assistant, mobile app, dedicated customer success manager

Grow

Popular
Custom
  • Quote-only, for franchises scaling to 100+ locations
  • Adds listings management, advanced analytics with leaderboards and benchmarks
  • Automated adoption nudges for local teams

Enterprise

Custom
  • Quote-only, for multi-brand, multi-country chains
  • AI agents, executive ROI dashboards, data-warehouse integrations (GA4, CRM, POS, BI)
  • White-label mobile app and white-glove adoption
  • PromoRepublic has moved upmarket to franchises and multi-location brands. The current plans, Build, Grow, and Enterprise, are quote-only, priced by location and feature scope, with no public price ladder.
  • It previously offered self-serve Small Business and Agency plans (around $49 and $79 a month); those are legacy and no longer the focus.
  • Social media management is one part of a wider local-marketing suite that also covers reviews, listings, local SEO, and a large customizable content and template library.
  • There's no free plan, only a 14-day trial.
  • Prices are USD; PromoRepublic doesn't publish a fixed price ladder, so the plans are quote-only here.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

PromoRepublic

  • Built for multi-location and franchise governance at scale
  • Reviews, listings, and local SEO alongside social
  • Large library of customizable content templates
  • Executive dashboards and ROI reporting
  • Quote-only pricing, no public ladder
  • Overkill and over-priced for single businesses or creators
  • Self-serve SMB and agency plans are now legacy
  • Social is a module, not a dedicated scheduler

Loomly vs PromoRepublic: FAQ

Is Loomly or PromoRepublic cheaper?
Loomly starts at $49 per month, while PromoRepublic is quoted custom, so Loomly is the one with a public entry price.
Does Loomly or PromoRepublic have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or PromoRepublic?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while PromoRepublic is the better fit for franchises and multi-location brands managing many locations. We don't score them; the right call comes down to how you post.