Head to head

Loomly vs NapoleonCat

vs

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From
$49 /mo
Free plan

NapoleonCat is built around moderation: a unified inbox that pulls in comments, DMs, ad comments, and app-store reviews, with automation that can hide, delete, and auto-reply on its own. Publishing and reporting are solid too, and pricing starts at $79 a month for two users and five profiles, scaling as you add more.

From
$79 /mo
Free plan

Bottom line

Loomly and NapoleonCat both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose NapoleonCat for Brands fielding heavy comment, DM, and ad-comment volume.

Features compared

FeatureLoomlyNapoleonCat
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesNot assessed
Evergreen recyclingPartialNo
Team rolesYesYes
ApprovalsYesNot assessed
Link in bioNoNo

Platforms compared

NetworkLoomlyNapoleonCat
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoAuto
ThreadsAutoNo
Google BusinessAutoAuto
SnapchatReminderNo

Pricing

Loomly

Starter

Popular
$65 /mo

$49/mo billed annually

Seats
3
Accounts
12
Scheduled posts
Unlimited
  • $65/mo, $49 on annual (25% off)
  • 12 social accounts, 3 users, unlimited calendars
  • AI Assistant, post generation, and AI replies (capped monthly usage)
  • Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats
Unlimited
Accounts
60
Scheduled posts
Unlimited
  • $332/mo, $249 on annual (25% off)
  • 60 social accounts, unlimited users, unlimited calendars
  • Everything in Starter, with a larger monthly AI allowance
  • Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for 61+ social accounts
  • Unlimited users and calendars
  • Everything in Beyond, plus priority support and pricing at scale
  • Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
  • There is no free plan, only a 15-day free trial of the top features, no card required.
  • Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
  • The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
  • Nonprofits get a 50% lifetime discount with documentation.
  • Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

NapoleonCat

Standard

$79 /mo
Seats
2
Accounts
5
Scheduled posts
Unlimited
  • $79/mo base, 2 users, 5 profile slots
  • Unlimited post scheduling, analytics for own profiles
  • Competitor tracking and benchmarking, automated reporting, team collaboration

Pro

Popular
$89 /mo
Seats
2
Accounts
5
Scheduled posts
Unlimited
  • $89/mo base, 2 users, 5 profile slots, 10K inbox capacity
  • Adds the all-in-one Social Inbox and saved responses
  • Team performance reports and the mobile app

Expert

$119 /mo
Seats
2
Accounts
5
Scheduled posts
Unlimited
  • $119/mo base, 2 users, 5 profile slots, 10K inbox capacity
  • Adds automatic moderation of common questions and auto-hide/delete
  • Automatic sentiment analysis and advanced search

Enterprise

$465 /mo
Scheduled posts
Unlimited
  • From $465/mo, for more than 60 profiles
  • AI Reply (beta), API access, custom reporting
  • Custom compliance, SLA, and custom agreement
  • Flat base plans priced for 2 users and 5 profile slots, then you scale: add more profiles and users with a slider and pay only for what you use, so the monthly cost grows as you add them. Enterprise starts at $465 for larger setups (60+ profiles).
  • There's no free plan, only a 14-day trial, no card required.
  • Annual billing is up to about 18% cheaper; the page headlines the monthly rates and the per-month annual figure wasn't shown cleanly when checked.
  • Listed prices exclude VAT.
  • The plan tiers mostly differ by moderation and automation depth: Pro adds the Social Inbox, Expert adds auto-moderation and sentiment analysis, and Enterprise adds AI Reply and API access.
  • Prices are USD, read off the live pricing page (which has a USD/EUR/GBP switch, set to USD), and cross-checked against current third-party listings.

Pros and cons

Loomly

  • Guided post creation with per-network mockups, post ideas, and optimization tips
  • Multi-tier approval workflows with private or client-facing comments and version history
  • AI for captions, replies, and analytics on every paid plan
  • Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
  • No free plan and a $65 entry, then a steep jump to $332 for Beyond
  • Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
  • No evergreen recycling queue and no link-in-bio
  • Social listening is capped at a few searches a month
  • No public API beyond Zapier

NapoleonCat

  • Excellent unified inbox covering comments, DMs, ad comments, and app reviews
  • Auto-moderation: auto-hide, auto-delete, auto-reply, and sentiment analysis
  • Strong analytics with competitor benchmarking and automated reporting
  • Flexible scaling, paying only for the profiles and users you use
  • No evergreen recycling, visual feed planner, or link-in-bio
  • No Pinterest, Threads, or Bluesky
  • Prices exclude VAT and scale up as you add profiles and users
  • Creation tooling is thinner than the moderation side

Loomly vs NapoleonCat: FAQ

Is Loomly or NapoleonCat cheaper?
Loomly is cheaper to start, from $49 against $79 for NapoleonCat. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or NapoleonCat have a free plan?
Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Loomly or NapoleonCat?
Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while NapoleonCat is the better fit for brands fielding heavy comment, DM, and ad-comment volume. We don't score them; the right call comes down to how you post.