Head to head
Hypefury vs Loomly
Last updated 4 June 2026
Hypefury now markets creator scheduling for Bluesky, Threads, LinkedIn, Instagram and TikTok. Its current pricing FAQ explicitly says X/Twitter is no longer supported, despite older X-focused pages still being online.
- From
- From $6/channel/month
- Free scheduling
- No
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Bottom line
Hypefury is the pick for creators repurposing text into visual content, and it adds a posting queue that Loomly leaves out. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it reaches Pinterest and YouTube among others, which Hypefury doesn't.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Hypefury brings a posting queue that Loomly skips, while Loomly has a social inbox Hypefury doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Hypefury posts to 5 networks, Loomly to 9.
- Only Hypefury reaches Bluesky.
- Only Loomly reaches Pinterest, YouTube, and Google Business.
- Hypefury has a posting queue; Loomly doesn't.
- Loomly has a social inbox; Hypefury doesn't.
Features compared
| Feature | Hypefury | Loomly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Not confirmed | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Hypefury | Loomly |
|---|---|---|
| Auto | Auto | |
| Not confirmed | Auto | |
| X (Twitter) | No | Not confirmed |
| Auto | Auto | |
| TikTok | Auto | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
| Mastodon | Not confirmed | No |
| Snapchat | Not assessed | Reminder |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Hypefury
Flexible
$6/channel/month (USD); each additional channel adds $6/month
- Scheduled posts
- Unlimited
- Seven-day trial
- Channel-based configuration
Full
$19/month (USD); all listed channels, account capacity requires confirmation
- Scheduled posts
- Unlimited
- Seven-day trial
- Confirm account capacity before purchase
- Current pricing lists Flexible and Full. Annual billing is selectable, but annual amounts were not verified.
- The pricing FAQ says X is no longer supported. Older help and marketing pages still contain X instructions; those do not establish current availability.
Loomly
Starter
Popular$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Pros and cons
Hypefury
- Repurposing and recurring-content tools
- Current lower-entry channel-based offering
- Legacy documentation conflicts with the new offer
- Annual prices and detailed account limits need confirmation
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
Hypefury vs Loomly: FAQ
- Is Hypefury or Loomly cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hypefury or Loomly have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Hypefury or Loomly?
- Hypefury is the stronger pick for creators repurposing text into visual content, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.