Is Hypefury or Loomly cheaper?

Hypefury is cheaper to start, from $21 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Hypefury or Loomly have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Hypefury or Loomly?

Hypefury is the stronger pick for creators and founders growing and monetising on X, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.

Head to head

Hypefury vs Loomly

Last updated 4 June 2026

Hypefury

Hypefury is an X-first growth and scheduling tool. Beyond posting, it automates the stuff that grows an X account, autoplugs, evergreen reposting, auto-retweets, and an engagement builder, and cross-posts to seven other networks. It's built for creators and solopreneurs monetising an audience.

From: $21 /mo
Free plan

Visit Hypefury

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Bottom line

Hypefury and Loomly both cover the basics; the right one comes down to how you post. Hypefury is the stronger pick for Creators and founders growing and monetising on X; choose Loomly for Teams and agencies that need approval rounds and client sign-off.

Features compared

Feature	Hypefury	Loomly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Yes	Partial
Team roles	Not assessed	Yes
Approvals	Not assessed	Yes
Link in bio	No	No

Platforms compared

Network	Hypefury	Loomly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	No	Auto
Mastodon	Auto	No
Snapchat	No	Reminder

Pricing

Hypefury

Starter

$29 /mo

$21/mo billed annually

Seats: 1
Accounts: 6

$29/mo, ~$21 on annual ($250/yr)
1 X account, 6 total social accounts
1-month scheduling window, core automation

Creator

Popular

$65 /mo

$49/mo billed annually

Accounts: 30

$65/mo, ~$49 on annual ($590/yr)
5 X accounts, 30 total social accounts
3-month scheduling window, unlimited stats

Business

$97 /mo

$74/mo billed annually

Accounts: 60

$97/mo, ~$74 on annual ($890/yr)
10 X accounts, 60 total social accounts
Unlimited scheduling window

Agency

$199 /mo

$150/mo billed annually

Accounts: 90

$199/mo, ~$150 on annual ($1,800/yr)
15 X accounts, 90 total social accounts
Highest automation and DM limits

Flat plans by connected accounts, counting X accounts and total social accounts separately. The scheduling window grows with the plan: one month on Starter, three on Creator, unlimited on Business and Agency.
There's no free plan, only a 7-day trial. Annual billing saves roughly 24-28%.
Hypefury is X-first: most of its power is growth automation, autoplugs, evergreen reposting, auto-retweets, an engagement builder, auto-DMs, and Gumroad sales automation.
Prices are USD (VAT excluded), read off the live pricing page.

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Pros and cons

Hypefury

Best-in-class X growth automation: autoplugs, evergreen reposting, auto-retweets
Engagement builder and auto-DMs to grow faster
Cross-posts to seven more networks, with tweet-to-Reels
Gumroad sales automation for monetising
X-centric; other networks are secondary
No engagement inbox or listening
No free plan, and Starter's scheduling window is tight
Not built for visual-network or agency workflows

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Hypefury vs Loomly: FAQ

Is Hypefury or Loomly cheaper?: Hypefury is cheaper to start, from $21 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Hypefury or Loomly have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Hypefury or Loomly?: Hypefury is the stronger pick for creators and founders growing and monetising on X, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.