Is eClincher or Loomly cheaper?

Loomly is cheaper to start, from $49 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does eClincher or Loomly have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, eClincher or Loomly?

eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.

Head to head

eClincher vs Loomly

Last updated 4 June 2026

eClincher

eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.

From: $149 /mo
Free plan

Visit eClincher

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Bottom line

eClincher and Loomly both cover the basics; the right one comes down to how you post. eClincher is the stronger pick for Agencies managing social, reviews, and local presence for clients; choose Loomly for Teams and agencies that need approval rounds and client sign-off.

Features compared

Feature	eClincher	Loomly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Yes	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	No

Platforms compared

Network	eClincher	Loomly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	No	Auto
Google Business	Auto	Auto
Snapchat	No	Reminder

Pricing

eClincher

Standard

$149 /mo

Seats: 1
Accounts: 15
Scheduled posts: Unlimited

$149/mo, 1 brand, 1 user (max 2), 15 profiles (max 20)
Publishing and scheduling, Instagram/TikTok feed scheduler
Unified inbox with automation, review moderation, custom link-in-bio
Advanced analytics and external client dashboards

Professional

Popular

$349 /mo

Seats: 5
Accounts: 25
Scheduled posts: Unlimited

$349/mo, unlimited brands, 5 users (max 10), 25 profiles (max 40)
Adds Smart Queues, RSS auto-posting, approval workflows, multi-channel reports
AI automation, AI inbox auto-reply, CRM integrations, local listings management
Employee advocacy and client dashboards with post approval

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, unlimited brands, custom users and profiles
Real-time inbox collision detection, brand monitoring and social listening
Local SEO ranking and keyword auditor, SSO, API access
Onboarding, unlimited training, dedicated account executive

Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
There's no free plan, only a 14-day trial.
Annual billing is cheaper than monthly, but the page headlines the monthly rates ($149 and $349) and didn't show a per-month annual figure when checked.
Several things sit on top as add-ons or separate tools: Brand Monitoring and Social Listening (an add-on on Professional, included on Enterprise), an AI Blog Creation agent (add-on on every plan), and a standalone Local SEO Automation tool at $300 a month.
eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
Prices are USD, read off the live pricing page (rendered twice); aggregator listings lag the revamp.

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Pros and cons

eClincher

Strong unified inbox with AI auto-replies and automation rules
Review moderation across Google, app stores, Trustpilot, and Tripadvisor
Brand monitoring, local listings, and local SEO under one roof
Smart Queues for evergreen auto-posting and solid agency reporting
No free plan, and a $149 entry price
Brand monitoring, the AI blog agent, and local SEO are paid add-ons or separate tools
More tool than you need for simple scheduling
Annual pricing isn't shown clearly on the page

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

eClincher vs Loomly: FAQ

Is eClincher or Loomly cheaper?: Loomly is cheaper to start, from $49 against $149 for eClincher. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does eClincher or Loomly have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, eClincher or Loomly?: eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.