Head to head
eClincher vs Loomly
Last updated 4 June 2026
eClincher
eClincher is an agency-grade suite where the inbox, review moderation, and local marketing matter as much as publishing. It moderates reviews across Google, the app stores, and Trustpilot, runs brand monitoring and local SEO, and prices in flat plans from $149 a month, with no free tier.
- From
- $134a month, billed yearly
- Free scheduling
- No
Loomly
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49a month, billed yearly
- Free scheduling
- No
Bottom line
Loomly is the pick for teams and agencies that need approval rounds and client sign-off, and it's the cheaper start, from $49 a month, billed yearly. eClincher fits agencies managing social, reviews, and local presence for clients better, and it adds a visual feed planner and competitor tracking that Loomly leaves out.
Loomly starts cheaper, $49 a month, billed yearly against $134 a month, billed yearly for eClincher. eClincher adds a visual feed planner and competitor tracking that Loomly leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Loomly starts at $49 a month, billed yearly, eClincher at $134 a month, billed yearly.
- eClincher posts to 8 networks, Loomly to 9.
- Only Loomly reaches Snapchat.
- eClincher has a visual feed planner; Loomly doesn't.
- eClincher has competitor tracking; Loomly doesn't.
- eClincher has a link-in-bio page; Loomly doesn't.
- eClincher has a posting queue; Loomly doesn't.
Features compared
| Feature | eClincher | Loomly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | eClincher | Loomly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Not confirmed |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Not assessed | Auto |
| Google Business | Auto | Auto |
| Snapchat | No | Reminder |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
eClincher
Standard
$149a month
$134 a month billed annually
- Seats
- 1
- Accounts
- 15
- Scheduled posts
- Unlimited
- $149/month or $134/month billed annually
- One brand, one included user, 15 profiles; expansion caps apply
- Publishing, inbox, review moderation and reporting
Professional
Popular$349a month
$314 a month billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- Unlimited
- $349/month or $314/month billed annually
- Unlimited brands, five users and 25 profiles; expansion caps apply
- Smart Queues, RSS, approvals, AI Assist and client dashboards
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, unlimited brands, custom users and profiles
- Real-time inbox collision detection, brand monitoring and social listening
- Local SEO ranking and keyword auditor, SSO, API access
- Onboarding, unlimited training, dedicated account executive
- Flat, quota-bundled plans: each tier bundles brands, users, and social profiles, with caps you can grow into (Standard runs 1 user and 15 profiles, up to 2 and 20; Professional 5 users and 25 profiles, up to 10 and 40). Enterprise is custom.
- There's no free plan, only a 14-day trial.
- Annual monthly equivalents are now displayed: $134 Standard and $314 Professional; monthly rates remain $149 and $349.
- Monitoring, AI Blog Writer and Listings/Local SEO have separate product/add-on pricing. Current cards price Listings & AI Local SEO per listing, while a retained FAQ still mentions an older $300/month standalone tool; confirm the configured product quote.
- eClincher revamped its lineup; the current plans are Standard, Professional, and Enterprise, replacing an older Basic / Premier / Agency structure, so older listings ($65 / $175 / $425) are out of date.
- USD figures are from the current official pricing page.
Loomly
Starter
Popular$65a month
$49 a month billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$332a month
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
Pros and cons
eClincher
- Strong unified inbox with AI auto-replies and automation rules
- Review moderation across Google, app stores, Trustpilot, and Tripadvisor
- Brand monitoring, local listings, and local SEO under one roof
- Smart Queues for evergreen auto-posting and solid agency reporting
- No permanent free plan
- Monitoring, blog and local-marketing products can add cost
- Endpoint-specific API entitlements need confirmation
- Plan expansion caps and separate product terms affect total cost
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Current directory covers eight direct networks and Snapchat notifications
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
eClincher vs Loomly: FAQ
- Is eClincher or Loomly cheaper?
- Loomly is cheaper to start, from $49 a month, billed yearly against $134 a month, billed yearly for eClincher. Billing terms and included workloads can differ, so compare the required accounts and features.
- Does eClincher or Loomly have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, eClincher or Loomly?
- eClincher is the stronger pick for agencies managing social, reviews, and local presence for clients, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.