Head to head

CoSchedule vs Ordinal

vs

Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.

From
$19 per user / mo
Free plan

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From
$95 /mo
Free plan

Bottom line

CoSchedule and Ordinal both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Ordinal for Companies running executive or founder social programs.

Features compared

FeatureCoScheduleOrdinal
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNot assessed
Bulk uploadYesNot assessed
Evergreen recyclingYesNo
Team rolesYesYes
ApprovalsYesYes
Link in bioYesNot assessed

Platforms compared

NetworkCoScheduleOrdinal
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto
BlueskyAutoNo
Google BusinessAutoNo
MastodonAutoNo
WordPressAutoNo

Pricing

CoSchedule

Free Calendar

Free
Seats
1
Accounts
1
Scheduled posts
15
  • Free forever, 1 user, 1 social profile
  • Up to 15 scheduled social messages
  • Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates

Social Calendar

Popular
$29 per user / mo

$19/mo billed annually

Seats
3
Accounts
3
Scheduled posts
Unlimited
  • $29 per user/mo, $19 on annual; up to 3 seats
  • 3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
  • Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
  • Social analytics, Facebook and Instagram inbox

Agency Calendar

$69 per user / mo

$59/mo billed annually

Seats
3
Accounts
5
Scheduled posts
Unlimited
  • $69 per user/mo, $59 on annual; up to 3 seats
  • 5 social profiles included, $5/mo per extra (X at $25/profile/mo)
  • Unlimited client calendars, all-network inbox, profile groups
  • White-label reports, social approvals, read-only calendar sharing

Content Calendar

Custom
Seats
5
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing, up to 5 seats
  • Adds Kanban and table views, marketing campaigns, custom fields and project types
  • Project and campaign reports, guest user access, dedicated account management

Marketing Suite

Custom
Accounts
5
Scheduled posts
Unlimited
  • Custom pricing and custom user limits
  • Adds sub-calendars, approval workflows, intake forms, digital asset management
  • Team management dashboard, advanced audience targeting, custom permissions, SSO
  • Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
  • Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
  • X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
  • There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
  • Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
  • Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Ordinal

Starter

$95 /mo
Scheduled posts
Unlimited
  • $95/mo
  • Drafting, scheduling, content calendar, approval workflows
  • For teams managing multiple executive accounts

Pro

Popular
$215 /mo
Scheduled posts
Unlimited
  • $215/mo (about $265 with Ordinal MCP)
  • Everything in Starter, plus unlimited seats
  • Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom
Scheduled posts
Unlimited
  • Custom pricing
  • LinkedIn leads data, API access, custom permissions
  • SAML/SSO and prioritised support
  • Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
  • There's no free plan, only a 14-day trial.
  • Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
  • Prices are USD from current listings.

Pros and cons

CoSchedule

  • ReQueue is a genuinely good evergreen recycling engine
  • Publishes directly to eleven networks, with a usable free plan
  • Doubles as a marketing project and content calendar on the higher tiers
  • Strong agency features: client calendars, white-label reports, approvals
  • Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
  • Self-serve plans cap at three users; the top two tiers are quote-only
  • No social listening or competitor tracking
  • The marketing-calendar breadth is overkill if you only want to schedule posts

Ordinal

  • Purpose-built for executive and employee social programs
  • Drafting, approvals, and analytics across many personal accounts
  • Automated engagement to grow those accounts
  • Unlimited seats on Pro; SSO and API on Enterprise
  • Expensive, and priced for companies not individuals
  • Network focus is LinkedIn and X, not visual platforms
  • No free plan, recycling, or full engagement inbox
  • Young product, lightly documented company

CoSchedule vs Ordinal: FAQ

Is CoSchedule or Ordinal cheaper?
CoSchedule is cheaper to start, from $19 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does CoSchedule or Ordinal have a free plan?
CoSchedule has a free plan; Ordinal does not, though it offers a 14-day trial.
Which is better, CoSchedule or Ordinal?
CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.