Head to head
CoSchedule vs Ordinal
Last updated 4 June 2026
Part social scheduler, part marketing calendar: CoSchedule schedules to eleven networks, recycles evergreen posts with ReQueue, and on the bigger plans pulls whole content projects onto the same timeline. It is priced per seat from a free plan up to quote-only tiers, with social profiles and X billed as extras.
- From
- $19 per user / mo
- Free plan
Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.
- From
- $95 /mo
- Free plan
Bottom line
CoSchedule and Ordinal both cover the basics; the right one comes down to how you post. CoSchedule is the stronger pick for Content teams that want social and editorial work on one calendar; choose Ordinal for Companies running executive or founder social programs.
Features compared
| Feature | CoSchedule | Ordinal |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Yes | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | CoSchedule | Ordinal |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | Auto | No |
| Mastodon | Auto | No |
| WordPress | Auto | No |
Pricing
CoSchedule
Free Calendar
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- Free forever, 1 user, 1 social profile
- Up to 15 scheduled social messages
- Drag-and-drop calendar, best-time publishing, AI assistant, 20 AI templates
Social Calendar
Popular$19/mo billed annually
- Seats
- 3
- Accounts
- 3
- Scheduled posts
- Unlimited
- $29 per user/mo, $19 on annual; up to 3 seats
- 3 social profiles included, $5/mo per extra (X billed separately at $8/profile/mo)
- Unlimited scheduling, ReQueue recycling, bulk scheduling, 1,600+ AI templates
- Social analytics, Facebook and Instagram inbox
Agency Calendar
$59/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $69 per user/mo, $59 on annual; up to 3 seats
- 5 social profiles included, $5/mo per extra (X at $25/profile/mo)
- Unlimited client calendars, all-network inbox, profile groups
- White-label reports, social approvals, read-only calendar sharing
Content Calendar
- Seats
- 5
- Accounts
- 5
- Scheduled posts
- Unlimited
- Custom pricing, up to 5 seats
- Adds Kanban and table views, marketing campaigns, custom fields and project types
- Project and campaign reports, guest user access, dedicated account management
Marketing Suite
- Accounts
- 5
- Scheduled posts
- Unlimited
- Custom pricing and custom user limits
- Adds sub-calendars, approval workflows, intake forms, digital asset management
- Team management dashboard, advanced audience targeting, custom permissions, SSO
- Priced per user/seat: the headline $29 / $69 is for one seat and multiplies by how many people you add. The two self-serve paid plans, Social Calendar and Agency Calendar, cap at 3 seats each; Content Calendar and Marketing Suite are quote-only.
- Social profiles are a second, separate cost. Social Calendar bundles 3 and Agency 5, then it is $5 a month per extra profile.
- X (Twitter) is billed on top of everything else because of X's API pricing: $8 per profile a month on Social Calendar and $25 per profile a month on Agency, Content, and Marketing Suite.
- There is a genuine Free Calendar (1 user, 1 profile, 15 scheduled messages) plus a 14-day trial of the paid features.
- Annual billing is cheaper per seat (the page shows a 'save 20%' banner): Social Calendar drops from $29 to $19 a seat and Agency from $69 to $59.
- Prices are USD read off the live pricing page, which renders client-side; monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.
Ordinal
Starter
- Scheduled posts
- Unlimited
- $95/mo
- Drafting, scheduling, content calendar, approval workflows
- For teams managing multiple executive accounts
Pro
Popular- Scheduled posts
- Unlimited
- $215/mo (about $265 with Ordinal MCP)
- Everything in Starter, plus unlimited seats
- Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts
Enterprise
- Scheduled posts
- Unlimited
- Custom pricing
- LinkedIn leads data, API access, custom permissions
- SAML/SSO and prioritised support
- Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
- There's no free plan, only a 14-day trial.
- Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
- Prices are USD from current listings.
Pros and cons
CoSchedule
- ReQueue is a genuinely good evergreen recycling engine
- Publishes directly to eleven networks, with a usable free plan
- Doubles as a marketing project and content calendar on the higher tiers
- Strong agency features: client calendars, white-label reports, approvals
- Per-seat pricing plus per-profile and X surcharges make the real cost hard to read
- Self-serve plans cap at three users; the top two tiers are quote-only
- No social listening or competitor tracking
- The marketing-calendar breadth is overkill if you only want to schedule posts
Ordinal
- Purpose-built for executive and employee social programs
- Drafting, approvals, and analytics across many personal accounts
- Automated engagement to grow those accounts
- Unlimited seats on Pro; SSO and API on Enterprise
- Expensive, and priced for companies not individuals
- Network focus is LinkedIn and X, not visual platforms
- No free plan, recycling, or full engagement inbox
- Young product, lightly documented company
CoSchedule vs Ordinal: FAQ
- Is CoSchedule or Ordinal cheaper?
- CoSchedule is cheaper to start, from $19 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does CoSchedule or Ordinal have a free plan?
- CoSchedule has a free plan; Ordinal does not, though it offers a 14-day trial.
- Which is better, CoSchedule or Ordinal?
- CoSchedule is the stronger pick for content teams that want social and editorial work on one calendar, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.