Head to head
Cloud Campaign vs Sprout Social
Last updated 4 June 2026
Cloud Campaign manages social publishing, approvals, engagement and reporting in client workspaces with unlimited users. Standard white-labeling starts on Team, with advanced white-labeling on Agency.
- From
- $41a month, billed yearly
- Free scheduling
- No
Sprout Social is the high-end suite: publishing, a shared inbox, listening, and reporting that goes deep, sold by the seat and priced for businesses with a budget. There's no free plan; the cut-down Essentials tier is $79 a seat each month on annual billing, and the main plans start at $199.
- From
- $79per user a month, billed yearly
- Free scheduling
- No
Bottom line
Cloud Campaign is the pick for agencies managing multiple client workspaces, and it's the cheaper start, from $41 a month, billed yearly. Sprout Social fits businesses running social as a core function better, and it adds competitor tracking and a link-in-bio page that Cloud Campaign leaves out.
Cloud Campaign starts cheaper, $41 a month, billed yearly against $79 per user a month, billed yearly for Sprout Social. They bill on different units, so the real gap depends on how much you run. Cloud Campaign brings evergreen recycling that Sprout Social skips, while Sprout Social has competitor tracking Cloud Campaign doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Cloud Campaign starts at $41 a month, billed yearly, Sprout Social at $79 per user a month, billed yearly.
- Cloud Campaign posts to 8 networks, Sprout Social to 12.
- Only Sprout Social reaches Bluesky.
- Cloud Campaign has evergreen recycling; Sprout Social doesn't.
- Sprout Social has competitor tracking; Cloud Campaign doesn't.
- Sprout Social has a link-in-bio page; Cloud Campaign doesn't.
- Sprout Social has ad management; Cloud Campaign doesn't.
Features compared
| Feature | Cloud Campaign | Sprout Social |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Yes | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Cloud Campaign | Sprout Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Not confirmed | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Not assessed | Auto | |
| Snapchat | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; 14-day trial.
- Lowest public entry price
- $41 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
No free plan; 30-day trial.
- 1 seat · Essentials
- $99/mo~$79/mo annual
- 3 seats · EssentialsTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Cloud Campaign
Freelancer
$41 a month billed annually
- Seats
- Unlimited
- Accounts
- 7
- Scheduled posts
- Unlimited
- $49/month or displayed $41/month annual equivalent
- One workspace, seven social accounts per client, unlimited users
- AI tools, scheduling and approval workflows
Team
Popular$165 a month billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199/mo, $165 on annual
- 5 brand workspaces (extra at $29/mo), unlimited users and social accounts
- Approval workflows, client portals, client reports
Agency
$249 a month billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299/month or displayed $249/month annual equivalent
- Everything in Team plus advanced white-labeling
- Paid social reporting, API integrations, migration and SSO
- Workspace-based plans include unlimited users. Freelancer includes one workspace; Team includes five; Agency inherits Team and adds advanced capabilities.
- Monthly extra workspaces cost $49 Freelancer, $29 Team and $35 Agency. Annual equivalents displayed are $41, $24 and $29.
- Standard white-labeling starts on Team; Agency adds advanced white-labeling. Do not claim white-labeling on every plan.
- A 14-day trial is offered. Published annual equivalents are $41/$165/$249 versus $49/$199/$299 monthly.
- CloudStudio is an optional production add-on from $99 per workspace/month; it requires an active platform plan.
Sprout Social
Essentials
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $79 per seat/mo on annual, $99 monthly
- Up to 5 social profiles
- Publishing, calendar, and the Smart Inbox
- Profile and post-level reporting
Standard
Billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- USD199/seat/month with annual billing; confirm monthly tariff
- $199 per seat/mo on annual, $249 monthly
- Up to 5 social profiles
- Smart Inbox, review management, and tasks
- Unlocks paid add-ons: Listening, Premium Analytics, Advocacy
Professional
PopularBilled annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD299/seat/month with annual billing; confirm monthly tariff
- $299 per seat/mo on annual, $399 monthly
- Unlimited social profiles
- Competitor, tag, and paid reporting
- Message tagging and scheduling for optimal send times
Advanced
Billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- USD399/seat/month with annual billing; confirm monthly tariff
- $399 per seat/mo on annual, $499 monthly
- Unlimited social profiles
- Chatbots, automated workflows, and helpdesk integrations
- AI-enhanced replies, message spike alerts, and the Sprout API
Enterprise
- Accounts
- Unlimited
- Custom pricing
- SSO and advanced security
- Premium Listening, Advocacy, and Influencer Marketing add-ons
- Dedicated support and professional services
- List pricing is per seat. Obtain a quote for larger or customized deployments; no-volume-discount guarantees are not established by the current public evidence.
- Annual advertised rates per seat: Essentials USD79, Standard USD199, Professional USD299 and Advanced USD399. Essentials USD99 monthly is verified; other monthly rates need confirmation.
- No free plan. There's a 30-day trial with no card required.
- USD advertised list pricing. Check the applicable billing offer and paid add-ons before purchase.
- Premium Analytics, Listening, and Employee Advocacy are paid add-ons on Standard and up, quoted on request, so the real bill runs higher than the seat price.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Essentials |
|---|---|
| 1 | $99/mo |
| 3Typical | $297/mo |
| 5 | $495/mo |
| 10 | $990/mo |
| 25 | $2,475/mo |
| 50 | $4,950/mo |
Monthly billing.
Pros and cons
Cloud Campaign
- Unlimited users
- Client workspaces and approval links
- AI-assisted social inbox
- White-labeling on Team and Agency
- White-labeling is not included on Freelancer
- Extra workspaces increase the subscription
- Current published network list excludes X
- Advanced API/reporting capabilities require Agency
Sprout Social
- Publishing and social-care workflows
- Plan-based reporting and add-on listening
- Documented Reddit, Bluesky and Snapchat capabilities
- Internal and external review workflows
- Seat fees and add-ons increase the total
- Essentials and Standard have five-profile limits
- External MCP scope is narrower than the main product
- Network and mobile format coverage varies
Cloud Campaign vs Sprout Social: FAQ
- Is Cloud Campaign or Sprout Social cheaper?
- Cloud Campaign is cheaper to start, from $41 a month, billed yearly against $79 per user a month, billed yearly for Sprout Social. Billing terms and included workloads can differ, so compare the required accounts and features.
- Does Cloud Campaign or Sprout Social have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Cloud Campaign or Sprout Social?
- Cloud Campaign is the stronger pick for agencies managing multiple client workspaces, while Sprout Social is the better fit for businesses running social as a core function. We don't score them; the right call comes down to how you post.