Head to head
Airtable vs Sendible
Last updated 13 October 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Sendible now bundles client workspaces with unlimited users: Core starts at $35 monthly, Plus adds approvals at $99, and Premium provides seven workspaces and branded reports at $199. Extra workspace prices and the exact annual invoice need confirmation.
- From
- $35a month
- Free scheduling
- No
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free scheduling plan. Sendible fits agencies and freelancers managing social for multiple clients better, and it reaches Instagram and X (Twitter) among others, which Airtable doesn't.
Airtable has a free plan and paid plans from $20 per billable collaborator a month, billed yearly, and Sendible starts at $35 a month. They bill on different units, so the real gap depends on how much you run. Sendible adds social listening and a social inbox that Airtable leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free scheduling plan; Sendible doesn't, though it offers a 14-day trial.
- Paid plans start at $20 per billable collaborator a month, billed yearly on Airtable and $35 a month on Sendible.
- Airtable posts to 1 networks, Sendible to 10.
- Only Sendible reaches Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Threads, Bluesky, and Google Business.
- Sendible has social listening; Airtable doesn't.
- Sendible has a social inbox; Airtable doesn't.
- Sendible has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Sendible |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not confirmed |
Platforms compared
| Network | Airtable | Sendible |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Not confirmed | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| WordPress | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 14-day trial.
- Lowest public entry price
- $35 a month
Whole-plan price; it doesn't scale per unit.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Sendible
Core
- Seats
- Unlimited
- Accounts
- 6
- Scheduled posts
- Unlimited
- 1 workspace; 6 social profiles
- Unlimited users
- Standard reports; approvals start on Plus
Plus
- Seats
- Unlimited
- Accounts
- 18
- Scheduled posts
- Unlimited
- 3 workspaces; 18 social profiles
- Unlimited users
- Assignments and approval workflows
Premium
Popular$169 a month billed annually
- Seats
- Unlimited
- Accounts
- 42
- Scheduled posts
- Unlimited
- 7 workspaces; 42 social profiles
- Unlimited users
- Custom branded reports and content libraries
Elite
- Seats
- Unlimited
- Accounts
- 90
- Scheduled posts
- Unlimited
- 15 workspaces; 90 social profiles
- Unlimited users
- Dynamic fields and advanced user permissions
Enterprise
- Seats
- Unlimited
- Accounts
- 300
- Scheduled posts
- Unlimited
- 50 workspaces; 300 social profiles
- Unlimited users
- SSO and custom integrations
- Current plans are Core, Plus, Premium, Elite and Enterprise, with unlimited users on every plan.
- Premium advertises $169 per month on annual billing. The exact annual invoice was not verified and is not derived from the rounded equivalent.
- Extra workspaces add six profiles each; their prices were not verified. White label is an add-on for Elite and Enterprise.
- Monthly USD prices come from the current homepage FAQ; localized GBP/EUR pricing differs.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Sendible
- Client workspaces and unlimited users on current plans
- Approvals from Plus; branded reports from Premium
- Extra workspaces available without inventing an unverified add-on cost
- No permanent free plan
- Annual invoice and workspace add-on prices need confirmation
- No-login review still involves agency-side client user setup
Airtable vs Sendible: FAQ
- Is Airtable or Sendible cheaper?
- Airtable has a free entry plan. Sendible starts at $35 a month. The plans may cover different workloads, so check the required accounts and features.
- Does Airtable or Sendible have a free plan?
- Airtable has a free plan; Sendible does not, though it offers a 14-day trial.
- Which is better, Airtable or Sendible?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.