Is Airtable or Sendible cheaper?

Airtable is cheaper to start, from $20 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Airtable or Sendible have a free plan?

Airtable has a free plan; Sendible does not, though it offers a 14-day trial.

Which is better, Airtable or Sendible?

Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.

Head to head

Airtable vs Sendible

Last updated 4 June 2026

Airtable

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From: $20 per editor / mo
Free plan

Visit Airtable

Sendible

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

From: $25 /mo
Free plan

Visit Sendible

Bottom line

Airtable and Sendible both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Sendible for Agencies and freelancers managing social for multiple clients.

Features compared

Feature	Airtable	Sendible
AI captions	Partial	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	Yes
Team roles	Yes	Yes
Approvals	Partial	Yes
Link in bio	Not assessed	No

Platforms compared

Network	Airtable	Sendible
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	No	Auto
LinkedIn	No	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	No	Auto
Bluesky	No	Auto
Google Business	No	Auto
WordPress	No	Auto

Pricing

Airtable

Free

Seats: 5

Up to 5 editors, 1,000 records per base
100 automation runs a month, Interface Designer
Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

$24 per editor/mo, $20 on annual
50,000 records per base, 25,000 automation runs a month
Custom workflows and richer permissions

Business

Popular

$54 per editor / mo

$45/mo billed annually

$54 per editor/mo, $45 on annual
125,000 records per base, 100,000 automation runs a month
Unlimited API calls, advanced admin

Enterprise Scale

Custom

Custom pricing, 500,000+ records per base
Enterprise admin, security, and support

Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
Add-ons include client portals (priced per guest) and extra AI credits.
Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Sendible

Creator

$29 /mo

$25/mo billed annually

Seats: 1
Accounts: 6
Scheduled posts: Unlimited

$29/mo, $25 on annual (15% off)
1 user/calendar, 6 social profiles
Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats: 4
Accounts: 24
Scheduled posts: Unlimited

$89/mo, $76 on annual
4 users/calendars, 24 social profiles
Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular

$199 /mo

$170/mo billed annually

Seats: 7
Accounts: 49
Scheduled posts: Unlimited

$199/mo, $170 on annual
7 users/calendars, 49 social profiles
Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats: 20
Accounts: 100
Scheduled posts: Unlimited

$299/mo, $255 on annual
20 users, 100 social profiles
Adds advanced user permissions, bulk posting with custom tags, live report sharing
White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats: 80
Accounts: 400
Scheduled posts: Unlimited

$750/mo, $638 on annual, for 80 users and 400 profiles
Scalable users and profiles, built with their team
Optional SSO, dedicated customer success, white label (from $790/mo with it)

Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Pros and cons

Airtable

Endlessly flexible content calendar and planning database
Strong collaboration, statuses, and approval-style workflows
Free for up to 5 editors, with free viewers and commenters
Full API and automations to connect to publishing tools
Not a scheduler: no native publishing to any network
Posting requires Make, Zapier, or custom builds
No social analytics, inbox, or listening
Per-editor pricing climbs for larger teams

Sendible

Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
Direct publishing to nine networks, including Threads and Bluesky
No free plan, and a 14-day trial is the only way in
Pinterest has faded and Instagram DMs aren't in the inbox
Several features have been sunset over the years (content suggestions, review monitoring)
Listening and competitor analysis are thin next to the bigger suites

Airtable vs Sendible: FAQ

Is Airtable or Sendible cheaper?: Airtable is cheaper to start, from $20 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Sendible have a free plan?: Airtable has a free plan; Sendible does not, though it offers a 14-day trial.
Which is better, Airtable or Sendible?: Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Sendible is the better fit for agencies and freelancers managing social for multiple clients. We don't score them; the right call comes down to how you post.