Is Airtable or Publora cheaper?

Publora is cheaper to start, from $2.99 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Airtable or Publora have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Airtable or Publora?

Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.

Head to head

Airtable vs Publora

Last updated 4 June 2026

Airtable

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From: $20 per editor / mo
Free plan

Visit Airtable

Publora

Publora is a cheap, API-first scheduler that charges per connected account. It covers eight networks, including newer ones like Bluesky and Mastodon, has AI suggestions and agency workspaces, and is built with developers and automated pipelines in mind.

From: $2.99 per account / mo
Free plan

Visit Publora

Bottom line

Airtable and Publora both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Publora for Developers building automated content pipelines.

Features compared

Feature	Airtable	Publora
AI captions	Partial	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Not assessed
Bulk upload	Not assessed	Not assessed
Evergreen recycling	Not assessed	No
Team roles	Yes	Not assessed
Approvals	Partial	Not assessed
Link in bio	Not assessed	Not assessed

Platforms compared

Network	Airtable	Publora
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	No	Auto
LinkedIn	No	Auto
TikTok	No	Auto
Threads	No	Auto
Bluesky	No	Auto
Mastodon	No	Auto

Pricing

Airtable

Free

Seats: 5

Up to 5 editors, 1,000 records per base
100 automation runs a month, Interface Designer
Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

$24 per editor/mo, $20 on annual
50,000 records per base, 25,000 automation runs a month
Custom workflows and richer permissions

Business

Popular

$54 per editor / mo

$45/mo billed annually

$54 per editor/mo, $45 on annual
125,000 records per base, 100,000 automation runs a month
Unlimited API calls, advanced admin

Enterprise Scale

Custom

Custom pricing, 500,000+ records per base
Enterprise admin, security, and support

Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
Add-ons include client portals (priced per guest) and extra AI credits.
Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Publora

Starter

Free

Accounts: 1
Scheduled posts: 15

Free forever
1 social account, 15 posts a month
Calendar scheduler and editor

Pro

Popular

$2.99 per account / mo

Scheduled posts: 100

$2.99 per account/mo
100 posts per account a month, schedule 2 months ahead
Add as many accounts as you need (each billed separately)

Premium

$5.99 per account / mo

Scheduled posts: 500

$5.99 per account/mo
500 posts per account a month, schedule 2 months ahead
Unlimited accounts, per-account billing

Priced per connected social account: a free Starter plan covers one account and 15 posts a month, then Pro is $2.99 and Premium $5.99 per account a month, each adding more posts per account. You add as many accounts as you like, billed separately.
There's a genuine free plan plus a trial of the paid features.
Publora leans developer- and agency-friendly: a robust API, workspaces, and client management, and it covers newer networks like Bluesky and Mastodon well.
Prices are USD, read off the live pricing page (monthly per-account rates).

Pros and cons

Airtable

Endlessly flexible content calendar and planning database
Strong collaboration, statuses, and approval-style workflows
Free for up to 5 editors, with free viewers and commenters
Full API and automations to connect to publishing tools
Not a scheduler: no native publishing to any network
Posting requires Make, Zapier, or custom builds
No social analytics, inbox, or listening
Per-editor pricing climbs for larger teams

Publora

Cheap per-account pricing with a free plan
Robust API for automation
Good coverage of newer networks (Bluesky, Mastodon)
Smart pre-publish validations and AI suggestions
No engagement inbox, recycling, or listening
Eight networks; no YouTube, Pinterest, or Google Business
Young, lightly documented company
Per-account billing adds up with many profiles

Airtable vs Publora: FAQ

Is Airtable or Publora cheaper?: Publora is cheaper to start, from $2.99 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Publora have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Airtable or Publora?: Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Publora is the better fit for developers building automated content pipelines. We don't score them; the right call comes down to how you post.