Head to head
Airtable vs Oktopost
Last updated 15 October 2026
Airtable is a configurable content-planning database. It can publish to Facebook Pages through a built-in automation, while broader social scheduling typically needs a connected publishing service.
- From
- Free
- Free scheduling
- Yes
Oktopost provides scheduling and approval workflows for B2B social teams, with annual plans quoted around the team and its required add-ons.
- From
- Custom quote; annual plans
- Free scheduling
- Not confirmed
Bottom line
Oktopost is the pick for b2B marketing teams, and it reaches LinkedIn and X (Twitter) among others, which Airtable doesn't. Airtable fits teams that want a custom content calendar and planning hub better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Airtable posts to 1 networks, Oktopost to 5.
- Only Oktopost reaches Instagram, X (Twitter), LinkedIn, and YouTube.
Features compared
| Feature | Airtable | Oktopost |
|---|---|---|
| AI captions | Partial | Not assessed |
| Basic analytics | No | Not assessed |
| Advanced reports | Not assessed | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | Airtable | Oktopost |
|---|---|---|
| No | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Team
- $24/mo~$20/mo annual
- 3 seats · TeamTypical
- $72/mo~$60/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Free plan not confirmed; check the current trial offer.
Custom quote; annual plans
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20 per billable collaborator a month billed annually
- $24 per billable collaborator/month, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45 per billable collaborator a month billed annually
- $54 per billable collaborator/month, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing and contracted record capacity
- Enterprise admin, security, and support
- Airtable is a workflow/database platform rather than a purpose-built cross-network scheduler. Billable roles depend on plan.
- A built-in Facebook Pages automation can publish text, links and attachments. Other social workflows can use Hootsuite, Make, Zapier or custom integrations.
- Team costs $24 per billable collaborator/month monthly or $20 annually and bills Commenters as well as Editors/Creators/Owners. Self-serve Business is $54 monthly or $45 annually and bills Editor-or-higher roles; read-only users are free.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD. Automation quotas apply per workspace, and failed trigger runs count. Free does not include the Run a script action.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1,350/mo |
| 50 | $1,200/mo | $2,700/mo |
Monthly billing.
Oktopost
Professional
Annual custom quote.
- Accounts
- Unlimited
- Annual plans are quoted according to team size and selected add-ons.
- A public numerical tariff, free plan and trial duration were not established.
Pros and cons
Airtable
- Custom content calendar, records and asset fields
- Configurable collaboration and approval-style workflows
- Free plan for up to five Editor-or-higher collaborators
- Built-in Facebook Pages action, REST API and official MCP
- Cross-network publishing requires additional integration work
- No native unified social inbox or social analytics suite
- Automation allowances and API limits apply
- Team Commenters are billable
Oktopost
- Calendar-based scheduling and post approvals
- Unlimited social profiles advertised on annual plans
- A sales quote is required
- Annual commitment and add-ons need evaluation
Airtable vs Oktopost: FAQ
- Is Airtable or Oktopost cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Airtable or Oktopost have a free plan?
- Free-plan availability is not confirmed for every tool in this comparison. See each current offer and any advertised trial terms.
- Which is better, Airtable or Oktopost?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Oktopost is the better fit for b2B marketing teams. We don't score them; the right call comes down to how you post.