Head to head
Airtable vs Loomly
Last updated 4 June 2026
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.
- From
- $49 /mo
- Free plan
Bottom line
Airtable is the pick for teams that want a custom content calendar and planning hub, and it's the only one of the two with a free plan. Loomly fits teams and agencies that need approval rounds and client sign-off better, and it reaches Facebook and Instagram among others, which Airtable doesn't.
Airtable starts cheaper, $20 per editor / mo against $49 a month for Loomly. They bill on different units, so the real gap depends on how much you run. Airtable brings API access that Loomly skips, while Loomly has social inbox Airtable doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Airtable has a free plan; Loomly doesn't, though it offers a 15-day trial.
- Airtable starts at $20 per editor / mo, Loomly at $49 a month.
- Airtable posts to 0 networks, Loomly to 10.
- Only Loomly reaches Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business, and Snapchat.
- Airtable has API access; Loomly doesn't.
- Loomly has social inbox; Airtable doesn't.
- Loomly has basic analytics; Airtable doesn't.
Features compared
| Feature | Airtable | Loomly |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Airtable | Loomly |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
| Snapchat | No | Reminder |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Airtable
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
What it really costs
Airtable charges per seat, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-seat row marked as a realistic setup.
| seats | Team | Business |
|---|---|---|
| 1 | $24/mo | $54/mo |
| 3Typical | $72/mo | $162/mo |
| 5 | $120/mo | $270/mo |
| 10 | $240/mo | $540/mo |
| 25 | $600/mo | $1350/mo |
| 50 | $1200/mo | $2700/mo |
Monthly billing.
Loomly
Starter
Popular$49/mo billed annually
- Seats
- 3
- Accounts
- 12
- Scheduled posts
- Unlimited
- $65/mo, $49 on annual (25% off)
- 12 social accounts, 3 users, unlimited calendars
- AI Assistant, post generation, and AI replies (capped monthly usage)
- Scheduling, approval workflows, advanced analytics, link shorteners
Beyond
$249/mo billed annually
- Seats
- Unlimited
- Accounts
- 60
- Scheduled posts
- Unlimited
- $332/mo, $249 on annual (25% off)
- 60 social accounts, unlimited users, unlimited calendars
- Everything in Starter, with a larger monthly AI allowance
- Adds custom branding, custom roles and workflows, and calendar 2FA enforcement
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for 61+ social accounts
- Unlimited users and calendars
- Everything in Beyond, plus priority support and pricing at scale
- Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
- There is no free plan, only a 15-day free trial of the top features, no card required.
- Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
- The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
- Nonprofits get a 50% lifetime discount with documentation.
- Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Loomly
- Guided post creation with per-network mockups, post ideas, and optimization tips
- Multi-tier approval workflows with private or client-facing comments and version history
- AI for captions, replies, and analytics on every paid plan
- Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
- No free plan and a $65 entry, then a steep jump to $332 for Beyond
- Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
- No evergreen recycling queue and no link-in-bio
- Social listening is capped at a few searches a month
- No public API beyond Zapier
Airtable vs Loomly: FAQ
- Is Airtable or Loomly cheaper?
- Airtable is cheaper to start, from $20 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Loomly have a free plan?
- Airtable has a free plan; Loomly does not, though it offers a 15-day trial.
- Which is better, Airtable or Loomly?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Loomly is the better fit for teams and agencies that need approval rounds and client sign-off. We don't score them; the right call comes down to how you post.