Head to head
Airtable vs Cloud Campaign
Last updated 4 June 2026
vs
Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.
- From
- $20 per editor / mo
- Free plan
Cloud Campaign is a white-label scheduler built specifically for agencies: a brand workspace per client, unlimited users, client portals, content recycling, and AI, with the whole thing rebrandable as your own. Plans run from $41 a month on annual billing, priced by workspace.
- From
- $41 /mo
- Free plan
Bottom line
Airtable and Cloud Campaign both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Cloud Campaign for Agencies managing social for many clients under their own brand.
Features compared
| Feature | Airtable | Cloud Campaign |
|---|---|---|
| AI captions | Partial | Yes |
| Basic analytics | No | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Partial | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Airtable | Cloud Campaign |
|---|---|---|
| No | Auto | |
| No | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| Google Business | No | Auto |
Pricing
Airtable
Free
Free
- Seats
- 5
- Up to 5 editors, 1,000 records per base
- 100 automation runs a month, Interface Designer
- Enough to build a basic content calendar
Team
$24 per editor / mo
$20/mo billed annually
- $24 per editor/mo, $20 on annual
- 50,000 records per base, 25,000 automation runs a month
- Custom workflows and richer permissions
Business
Popular$54 per editor / mo
$45/mo billed annually
- $54 per editor/mo, $45 on annual
- 125,000 records per base, 100,000 automation runs a month
- Unlimited API calls, advanced admin
Enterprise Scale
Custom
- Custom pricing, 500,000+ records per base
- Enterprise admin, security, and support
- Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
- It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
- Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
- Add-ons include client portals (priced per guest) and extra AI credits.
- Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.
Cloud Campaign
Freelancer
$49 /mo
$41/mo billed annually
- Seats
- Unlimited
- Accounts
- 7
- Scheduled posts
- Unlimited
- $49/mo, $41 on annual
- 1 brand workspace (extra at $49/mo), unlimited users, 7 social accounts per client
- White-label dashboard, AI captions, content library
Team
Popular$199 /mo
$165/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199/mo, $165 on annual
- 5 brand workspaces (extra at $29/mo), unlimited users and social accounts
- Approval workflows, client portals, client reports
Agency
$299 /mo
$249/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299/mo, $249 on annual
- Many brand workspaces (extra at $35/mo), unlimited users and social accounts
- Custom domain white-label and dedicated onboarding
- Flat plans by brand workspace, which is Cloud Campaign's word for a client. Users are unlimited on every plan (your team and your clients), and you add workspaces as you grow: extra workspaces are $49 a month on Freelancer, $29 on Team, and $35 on Agency.
- White-label is included free on all plans; a custom domain comes on Agency.
- There's no free plan, only a 14-day trial.
- Annual billing is two months free: Freelancer works out to $41 a month, Team $165, Agency $249.
- Prices are USD, read off the live pricing page.
Pros and cons
Airtable
- Endlessly flexible content calendar and planning database
- Strong collaboration, statuses, and approval-style workflows
- Free for up to 5 editors, with free viewers and commenters
- Full API and automations to connect to publishing tools
- Not a scheduler: no native publishing to any network
- Posting requires Make, Zapier, or custom builds
- No social analytics, inbox, or listening
- Per-editor pricing climbs for larger teams
Cloud Campaign
- Free white-label on every plan, custom domain on Agency
- Unlimited users and client logins included
- Brand workspaces, client portals, and clean client reports
- Recycling plus AI captions and images
- No engagement inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Network list is the core handful plus Google Business
- Priced and built for agencies, not individuals
Airtable vs Cloud Campaign: FAQ
- Is Airtable or Cloud Campaign cheaper?
- Airtable is cheaper to start, from $20 against $41 for Cloud Campaign. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Airtable or Cloud Campaign have a free plan?
- Airtable has a free plan; Cloud Campaign does not, though it offers a 14-day trial.
- Which is better, Airtable or Cloud Campaign?
- Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Cloud Campaign is the better fit for agencies managing social for many clients under their own brand. We don't score them; the right call comes down to how you post.