Head to head
Agorapulse vs PostPlanify
Last updated 15 October 2026
Agorapulse combines publishing across ten networks with a shared inbox and ROI reporting. Paid self-service plans start at $79 per user/month annually; X access and additional profiles cost extra. Mobile-notification publishing covers some Instagram/TikTok formats.
- From
- Free
- Free scheduling
- Yes
Agency-focused scheduling, client workspaces, reporting, inbox and approval workflows across ten networks.
- From
- $31a month, billed yearly
- Free scheduling
- No
Bottom line
Agorapulse is the pick for teams that spend more time on engagement than on posting, and it's the only one of the two with a free scheduling plan. PostPlanify fits agencies with separate client workspaces better.
Agorapulse has a free plan and paid plans from $79 per user a month, billed yearly, and PostPlanify starts at $31 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Agorapulse has a free scheduling plan; PostPlanify doesn't, though it offers a 7-day trial.
- Paid plans start at $31 a month, billed yearly on PostPlanify and $79 per user a month, billed yearly on Agorapulse.
Features compared
| Feature | Agorapulse | PostPlanify |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Not assessed |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Partial |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Agorapulse | PostPlanify |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- 1 seat · Standard
- $99/mo~$79/mo annual
- 3 seats · StandardTypical
- $297/mo~$237/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
No free plan; 7-day trial.
- Lowest public entry price
- $31 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Agorapulse
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 scheduled posts, 100 inbox items per month
- Permanent free plan, no card required
Standard
$79 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $79 per user/mo on annual, $99 monthly
- 10 social profiles, unlimited scheduling
- All-in-one inbox, basic reports, white-label exports
- 6-month data retention
Professional
Popular$119 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $119 per user/mo on annual, $149 monthly
- Adds link in bio, Instagram product tagging, grid preview, calendar notes
- Ad-comment moderation, post and inbox assignments
- Team performance reports, 12-month retention
Advanced
$149 per user a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per user/mo on annual, $199 monthly
- Adds labels, saved replies, automated moderation rules, bulk actions
- Shared calendars, publishing queues, scheduled report emails
- Advanced and ROI reporting, competitor benchmarking, 24-month retention
Custom
- Accounts
- Unlimited
- Tailored pricing for large teams
- Unlimited social profiles, AI reply suggestions
- SSO, custom roles, multi-step approval workflows
- Historical data import, Reports open API, sentiment analysis
- Dedicated Customer Success Manager and onboarding
- Paid list prices are per seat; annual rates are monthly equivalents of an annual commitment.
- Paid self-service plans include 10 social profiles. The official pricing PDF distinguishes additional profiles at $10/month on annual billing and $15/month on monthly billing; confirm the current checkout quote. X profiles are separately purchased and do not consume this profile allowance.
- There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
- Standard, Professional and Advanced annual rates are $79, $119 and $149 per user/month, versus $99, $149 and $199 monthly. Savings differ by tier.
- Current X documentation lists X Lite at $29 and X Plus at $69 per connected X profile/month (also quoted in EUR). Lite covers publishing; Plus adds inbox/reporting and starts collecting data when activated. Older official pricing PDFs show superseded X terms.
- Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
- USD base-plan rates are corroborated by the official pricing PDF. Confirm the current checkout quote; current help takes priority for conflicting X add-on details.
What it really costs
Monthly cost by seat count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-seat row marked as a realistic setup.
| seats | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $99/mo | $149/mo | $199/mo |
| 3Typical | $297/mo | $447/mo | $597/mo |
| 5 | $495/mo | $745/mo | $995/mo |
| 10 | $990/mo | $1,490/mo | $1,990/mo |
| 25 | $2,475/mo | $3,725/mo | $4,975/mo |
| 50 | $4,950/mo | $7,450/mo | $9,950/mo |
Monthly billing.
PostPlanify
Growth
$31 a month billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- Unlimited
- 1 workspace
Premium
$79 a month billed annually
- Seats
- Unlimited
- Accounts
- 18
- Scheduled posts
- Unlimited
- Three client workspaces
- Approvals and client reports
Scale
$159 a month billed annually
- Seats
- Unlimited
- Accounts
- 40
- Scheduled posts
- Unlimited
- Five client workspaces
- White-label setup
- Growth is one workspace with four profiles. Premium starts with three workspaces and adds approvals. Scale starts with five and adds white-labeling.
- Annual pricing page: Growth $372; Premium $948; Scale $1,908. Additional workspaces change totals.
- Premium starts $99/month for 3 workspaces; Scale $199/month for 5, per official About page.
- Entry annual bill: USD372.
- Plans are represented as their included workspace bundles. Extra workspace prices vary; the directory does not infer a fixed per-workspace cost beyond those bundles.
Pros and cons
Agorapulse
- Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
- ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
- Direct publishing to ten networks, Instagram Stories included
- Genuinely free plan plus a 30-day trial of the top tier
- Per-user billing and separate profile/X charges increase total cost
- Some listening, advocacy and reporting capabilities require additional entitlements
- Native audio and interactive formats can require mobile completion
- Approval and reporting limits depend on the plan
PostPlanify
- Workspace-based agency pricing with unlimited users; higher tiers add approvals, client reports and white-labeling.
- Growth includes four social profiles per workspace.
- Approvals require Premium; white-labeling requires Scale.
Agorapulse vs PostPlanify: FAQ
- Is Agorapulse or PostPlanify cheaper?
- Agorapulse has a free entry plan. PostPlanify starts at $31 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Agorapulse or PostPlanify have a free plan?
- Agorapulse has a free plan; PostPlanify does not, though it offers a 7-day trial.
- Which is better, Agorapulse or PostPlanify?
- Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while PostPlanify is the better fit for agencies with separate client workspaces. We don't score them; the right call comes down to how you post.