Is Agorapulse or Ordinal cheaper?

Agorapulse is cheaper to start, from $79 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Agorapulse or Ordinal have a free plan?

Agorapulse has a free plan; Ordinal does not, though it offers a 14-day trial.

Which is better, Agorapulse or Ordinal?

Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.

Head to head

Agorapulse vs Ordinal

Last updated 4 June 2026

Agorapulse

Agorapulse schedules to ten networks, but the inbox and the reporting are the reasons to pick it: one place to handle every comment, DM, mention, review, and ad comment, plus ROI reports that pull Google Analytics to tie posts back to traffic and sales. It's billed per user, from $79 a seat each month on annual, with a small free plan and a 30-day trial.

From: $79 per user / mo
Free plan

Visit Agorapulse

Ordinal

Ordinal (formerly Assembly) is built for one specific job: running social for a group of executives or employees. It drafts, schedules, routes for approval, and automates engagement across many personal accounts, and it's priced for companies, not individuals, from $95 a month.

From: $95 /mo
Free plan

Visit Ordinal

Bottom line

Agorapulse and Ordinal both cover the basics; the right one comes down to how you post. Agorapulse is the stronger pick for Teams that spend more time on engagement than on posting; choose Ordinal for Companies running executive or founder social programs.

Features compared

Feature	Agorapulse	Ordinal
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	No
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Not assessed

Platforms compared

Network	Agorapulse	Ordinal
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	No
YouTube	Auto	No
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	No

Pricing

Agorapulse

Free

Seats: 1
Accounts: 3
Scheduled posts: 10

3 social profiles, 1 user
10 scheduled posts, 100 inbox items per month
Permanent free plan, no card required

Standard

$99 per user / mo

$79/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$79 per user/mo on annual, $99 monthly
10 social profiles, unlimited scheduling
All-in-one inbox, basic reports, white-label exports
6-month data retention

Professional

Popular

$149 per user / mo

$119/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$119 per user/mo on annual, $149 monthly
Adds link in bio, Instagram product tagging, grid preview, calendar notes
Ad-comment moderation, post and inbox assignments
Team performance reports, 12-month retention

Advanced

$199 per user / mo

$149/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$149 per user/mo on annual, $199 monthly
Adds labels, saved replies, automated moderation rules, bulk actions
Shared calendars, publishing queues, scheduled report emails
Advanced and ROI reporting, competitor benchmarking, 24-month retention

Custom

Accounts: Unlimited

Tailored pricing for large teams
Unlimited social profiles, AI reply suggestions
SSO, custom roles, multi-step approval workflows
Historical data import, Reports open API, sentiment analysis
Dedicated Customer Success Manager and onboarding

Priced per user/seat: the headline $79 / $119 / $149 is for one user and multiplies by how many people you add. The per-user rate is flat, with no volume discount for more seats.
Every paid plan includes 10 social profiles; extra profiles are $10/month each. Profiles are a bundled quota, not the thing the price multiplies by, so adding seats and adding profiles are two separate costs.
There's a permanent free plan (3 profiles, 1 user, 10 scheduled posts, 100 inbox items a month) alongside a 30-day trial of Advanced features, no card required.
Annual billing saves about 20%: Standard $79 vs $99, Professional $119 vs $149, Advanced $149 vs $199 per user/month, which the page states as $240, $360, and $600 off per user per year.
X (Twitter) management is sold as a paid add-on, X Lite for publishing and threads or X Plus for full inbox and analytics, because of X's API pricing.
Advanced Listening, Advocacy (employee advocacy), and Competitive Benchmarking are separate add-ons billed on quote with a demo required, not included in the base plans.
Prices are USD list. The pricing page renders 'US $' figures even from an Australian IP; the annual numbers were read off the live page, the monthly numbers confirmed by toggling the billing switch, and both cross-checked against current third-party listings. List prices have risen from older published figures (around $49 / $79 / $109), so these reflect the current live plans.

Ordinal

Starter

$95 /mo

Scheduled posts: Unlimited

$95/mo
Drafting, scheduling, content calendar, approval workflows
For teams managing multiple executive accounts

Pro

Popular

$215 /mo

Scheduled posts: Unlimited

$215/mo (about $265 with Ordinal MCP)
Everything in Starter, plus unlimited seats
Account analytics, automated engagement (likes, comments, reposts), unlimited scheduled posts

Enterprise

Custom

Scheduled posts: Unlimited

Custom pricing
LinkedIn leads data, API access, custom permissions
SAML/SSO and prioritised support

Flat plans aimed at executive and team social programs, not individual scheduling, which is why the entry is $95 a month. Pro at $215 includes unlimited seats; a Pro plan with Ordinal MCP runs around $265.
There's no free plan, only a 14-day trial.
Ordinal (formerly Assembly) is built for running many personal/executive accounts together, used by companies like Zapier, Mercury, Clay, and Beehiiv to power their executive social presence.
Prices are USD from current listings.

Pros and cons

Agorapulse

Unified inbox for comments, DMs, mentions, reviews, and ad comments, built around inbox zero
ROI reporting that ties posts and conversations to traffic, leads, and sales via Google Analytics
Direct publishing to ten networks, Instagram Stories included
Genuinely free plan plus a 30-day trial of the top tier
Per-seat pricing climbs with the team, and every plan caps profiles at 10
Listening, advocacy, competitive benchmarking, and full X management are quote-based add-ons
No true evergreen recycling and no AI image generation
The depth is overkill if you only want a simple posting queue

Ordinal

Purpose-built for executive and employee social programs
Drafting, approvals, and analytics across many personal accounts
Automated engagement to grow those accounts
Unlimited seats on Pro; SSO and API on Enterprise
Expensive, and priced for companies not individuals
Network focus is LinkedIn and X, not visual platforms
No free plan, recycling, or full engagement inbox
Young product, lightly documented company

Agorapulse vs Ordinal: FAQ

Is Agorapulse or Ordinal cheaper?: Agorapulse is cheaper to start, from $79 against $95 for Ordinal. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Agorapulse or Ordinal have a free plan?: Agorapulse has a free plan; Ordinal does not, though it offers a 14-day trial.
Which is better, Agorapulse or Ordinal?: Agorapulse is the stronger pick for teams that spend more time on engagement than on posting, while Ordinal is the better fit for companies running executive or founder social programs. We don't score them; the right call comes down to how you post.